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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Strain on events. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Facebook canceled F8 , its largest event of the year, which was to take place in May. Be proactive, not reactive, in how you pivot to a digital event.

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Two of the biggest challenges are ecosystem alignment and data connectivity.

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The Definitive Guide to Online Reputation Management

Kissmetrics

A proactive approach to the matter consists of monitoring your public reputation regularly, and not just when you come to know about a specific event to deal with. The search engine game is too important to be ignored, and it is the first step in restoring your image. How do you do this?

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June 2019 Monthly Marketing Recap

ROI Revolution

” He continues, “The people who get ahead of the game are going to thrive.” The last feature allows users to create events within Snapchat and share details like location or time with their Snapchat friends. Users can respond to the invite and participate in group messaging for the event all within the app.

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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

Amazon Prime Day is a huge revenue booster for Amazon, and every year, it breaks its own record as Amazon’s largest shopping event. It was supposed to occur in mid-July, but the event is now expected to occur sometime in August. As long as your product feeds are clean and optimized, Google Smart Shopping can be a game-changer for you.

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YouTube Innovations Set to Shake Up Digital Marketing Landscape

ROI Revolution

On Tuesday, it became much clearer, as YouTube launched two augmented reality advertisements during game 1 of the World Series. One of them aired pre-game, one during the 7th inning stretch. ” -Angela Courtin, Global Head of YouTube TV & Originals Marketing. At the time, little was known about what that would entail.

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YouTube Innovations Set to Shake Up Digital Marketing Landscape

ROI Revolution

On Tuesday, it became much clearer, as YouTube launched two augmented reality advertisements during game 1 of the World Series. One of them aired pre-game, one during the 7th inning stretch. ” -Angela Courtin, Global Head of YouTube TV & Originals Marketing. At the time, little was known about what that would entail.