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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados? You can focus on: Content marketing SEO PPC Display advertising Email Online video TV commercials Mobile ads Channel partnerships Events Social media advertising Podcasts and radio advertising Print advertising.

Marketing 363
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. Interestingly, however, apart from Fashion & Jewelry merchants, desktop purchases accounted for a higher percentage of overall revenue across industries, despite making up a lower percentage of orders. For Fashion & Jewlery, average order value was significantly less at $79.40. Selling on Amazon.

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How to Create Stellar Niche Paid Ad Campaigns

Kissmetrics

Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. I also wrote a whole post on PPC ad copywriting to help you create engaging copy. The right paid media format will depend on your target audience research, budget, campaign goals, and brand. Get Very Specific With Targeting.

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12 Expectations to Consider When Engaging a Digital Agency

Kissmetrics

A B2B company selling machinery parts will need a completely different approach to ethical fashion brands in terms of marketing channels, messaging, and sales cycles. For instance, a PPC agency can’t tell you exactly how many leads they can get you without running the appropriate tests. 7) Hiring Multiple Agencies.

SEO 258
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Top Customer-Driven B2B eCommerce Trends

GetElastic

With over 50% of eCommerce firms already incorporating AI in some fashion to develop and improve on existing user experiences, there is high potential for new AI-based features. Predictive Analytics and Guided Selling: Artificial Intelligence systems allow B2B manufacturers to maximize their existing resources through predictive analytics.

B2B 146
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. Watch the video today!

eCommerce 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. 9/9 update. Watch the video today!

eCommerce 193