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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. While we have metaverse-like experiences today — including games like Fortnite or Roblox — an actual, fully realized metaverse is still a few years away.

Marketing 343
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5 strategies to stand out during BFCM

lateshipment

Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. Each audience group might prefer a different channel of communication.

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The 10 Best Adwords Companies of 2020

Kissmetrics

AdVenture Media Group – Best for Enterprise AdWords Management. AdVenture Media Group specializes in PPC advertising. AdVenture Media Group’s client list includes: Forbes AMC Networks Hanes The UPS Store iBuyPower. Their clients fall into one of these three groups. Ignite Visibility – Best for ROI Focus.

PPC 206
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Retail Inventory Management Software: Streamlining Your Business for Success

RETAIL MANAGEMENT SOFTWARE

This feature simplifies the inventory management process, ensuring that products are grouped logically, aiding in quick retrieval and better decision-making regarding stock allocation. It allows retailers to classify products into different categories, subcategories, or tags, making it easier to organize and locate items.

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Using Data to Fuel Ecommerce Growth

SellBrite

Unfortunately, in today’s ultra-competitive online marketplace, this outdated approach takes too much time and involves so many variables that it often ends up being a business-damaging guessing game. According to a study by IHL Group, in 2015 overstock cost retailers more than $1 trillion globally.

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Neiman Marcus kicks the can down the road. So now what?

Steve Dennis

When the company went through its second private-equity-led leveraged buyout in 2013 (note: I was the head of strategy and multichannel marketing during the first, in 2005), the new owners clearly overpaid and saddled the company with interest payments that constrain the company’s ability to execute a long overdue transformation.

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How to Create a Checkout Process That Encourages Conversion

ESW

Conversion is the name of the game in online retail, and it’s not an easy problem for most direct-to-consumer brands to solve. Kim Flaherty at the Nielsen Norman Group says surprise fees impact the brand itself. The checkout process is where so many brands’ sites stumble. This doesn’t make the process more complicated.