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How to Sell a Mobile App or Game Outside App Stores

FastSpring

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Various tools you can use to monetize apps and games outside app stores. Those fees also apply to in-game purchases as well.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

Retail TouchPoints

In fact, NBCU just launched a self-serve platform for brands to advertise on its CTV app Peacock , and many other streaming services have similar offerings. Brands typically get products placed on shows through a trade-off process that simply requires them to provide free product. The best part?

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. The company’s move to circumvent Apple’s App Store policies with its app Fortnite triggered a lawsuit in the process. Let’s go ??.

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5 Essential Pricing Tips To Help Independent Ecommerce Merchants Maximize Profits

RetailMinded

Armed with data and analytics, you can make smart pricing and inventory ordering decisions that drive revenue and beat the big guys at their own game. This article shares actionable tips to help you leverage data and analytics to price competitively. Just trying to compete on price with these behemoths can feel downright impossible.

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Customer Service in the Metaverse: How Retailers Can Prepare for a Whole New (Virtual) World

Retail TouchPoints

And just as the metaverse will change the way that we shop, communicate and socialize, it will also change how customer service is delivered. Like the physical world, goods and services sold and consumed in the metaverse are not immune to issues that require customer service to solve. Retail in the Metaverse, Today and Tomorrow.

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Why Online Store Owners Should Be Using Google’s Currency Conversion in Google Merchant Center

Store Growers

In 2016, Google launched a brand-new currency conversion feature that’s been a complete game-changer for merchants worldwide. This feature lets merchants use automatic exchange rates for their target audiences in various locations on a global level and lets them expand their businesses wherever they please.