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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. The company’s move to circumvent Apple’s App Store policies with its app Fortnite triggered a lawsuit in the process.

Games 140
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Why Your Agency Needs Composable Commerce Solutions in the Mix?

GetElastic

Composable Commerce Changes the Game. But for businesses (and your potential clients) with more complex needs, this platform can’t keep up with demand when it’s time to iterate. Think of businesses with instances of “multis” – multi brands, multi geographies, multi channels, or multi catalogs.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits. billion in sales in Q3 2020.”

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What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Some ecomm platforms are quick and easy to implement for small businesses that have moved online. Some are embedded in much larger supply chain offerings that include in-store technologies. .

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Cross-Channel Home Décor Retailing: 5 Take Away Lessons from The Game Changers

RETAIL MANAGEMENT SOFTWARE

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans. What is cross-channel retailing?

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8 Holiday A/B Tests to Boost Your Ecommerce Growth This Holiday Shopping Season

ROI Revolution

In this article, we’ll be sharing eight tests you can implement to make sure your brand gets its share of the holiday revenue pie this year. Understanding how customers behave during the holidays can help you as you improve your ongoing customer retention strategy. Key Points to Consider With Holiday A/B Tests. Consistent Messaging.