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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 188
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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

Richpanel may look like a simple chat box on the frontend, but it expands into a powerful end-to-end customer service platform that extends beyond serving users on the website, by offering a combination of tools for both online sellers and the customers who land on their websites. Multichannel Support.

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Shopware's B2B Funtionality is Making Waves In The US

Groove

The Shopware B2B suite is a game changer for organizations, providing a powerful digital commercial platform designed to support and grow B2B companies. It provides tools such as advanced customer group management and an integrated platform for speeding up product information gathering. Set up a consultation with us today.

B2B 195
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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. The Decline of Click-Based Attribution.

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Best 20 Repricing Tools: Maximizing eCommerce Success

Algopix

To streamline this process, eCommerce businesses turn to repricing tools. In this article, we will explore the best 20 repricing tools available, their key features, and how they can benefit businesses in the eCommerce landscape. What Are Repricing Tools? Repricing tools automate this process, saving you time and effort.

eCommerce 109
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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. This can drive efficiency and efficacy. . The future looks exciting.

Games 58
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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. Yet the undertones of Epic Games’ argument is what really matters here. What’s at stake for Epic Games and Apple?

Games 127