ROI Revolution
MAY 23, 2022
In the digital age, video advertising is a key part of any successful ecommerce strategy. With connected TV advertising, YouTube advertising, and more surging since the onset of the pandemic, the opportunity for brands to generate revenue from a video advertising strategy is more ripe than it ever has been. billion on video ads.
Retail TouchPoints
DECEMBER 10, 2021
This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.
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ROI Revolution
FEBRUARY 1, 2021
80% of people say they switch between online search and video when researching products to buy. Dive deeper into all the possibilities YouTube has to offer in our report, YouTube Advertising: Success on the World’s Second Largest Search Engine. Eager to opt-in or think this sounds great? Claim your copy!
ROI Revolution
JANUARY 9, 2020
And brands that are new to the Amazon advertising game and haven’t quite found their footing are often left in the dust. Digital video will also hit its stride. Consumers love video, especially on social media platforms, and smart brands will follow consumers. Social media video ad spending alone is predicted to grow 23.2%
Kissmetrics
MAY 21, 2018
This site, which has a reputation for sharing feel-good viral videos, gets almost 43% of their traffic from social and less than 19% from search. Over 30 million users log on to watch a total of 5 billion videos each and every day. billion searches per day. For Gen Z-ers, YouTube is more than just a video-sharing site.
ROI Revolution
SEPTEMBER 24, 2021
US mobile video ad spend is expected to approach $28 million next year, a more than $11 million increase over 2020. Video ad spend for desktop is growing but at a much slower pace and is expected to reach $19 million next year after hitting $17.8 MarketingDive). Where Brands Are Spending Their Ad Dollars. million in 2020. RetailDive).
Kissmetrics
SEPTEMBER 28, 2020
This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.
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