Inflow Insights

MARCH 27, 2020

While these posts are useful for people getting started with their first online store, merchants with established businesses need to know about specific marketing strategies they can use to gain a competitive edge. eCommerce PPC Marketing Strategies. #1: Get in touch. 1: Use a “See, Think, Do” Social Media Ads Strategy.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. If you also know their buying process and needs, you can optimize your pages to match their needs and intentions.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Ecommerce Platforms

APRIL 4, 2023

million merchants , Amazon is one of the largest selling platforms in the world. Let’s take a look: A Live Dashboard From your live Sellerboard dashboard, you can see all your Amazon fees, such as FBA (fulfilled by Amazon) charges, commissions, pay-per-click (PPC) spends, promotion costs, return costs, and more. With an estimated 9.7

Shipping Costs 104

Shipping Costs PPC Demo Live Chat 104

ROI Revolution

JUNE 14, 2023

In 2022, some of the big ad platforms made it easier for merchants to enter their marketplaces. Facebook and Instagram now have BigCommerce and Shopify integrations, and Google has merchant listings that offer a structured data type that doesn’t require you to send them anything to create your Shopping listings.

Merchant Services 78

Merchant Services Shipping Costs PPC Channel 78

Retail TouchPoints

JULY 21, 2020

And creating and optimizing anchor content and landing pages is good for Google rankings while also improving your paid search quality score to make PPC cheaper. Much of what we do, including how we work, play and buy goods and services, has shifted massively during the pandemic. Use paid search strategically.

Online Retail 190

Online Retail SEO eCommerce Retail 190

Klaviyo

DECEMBER 5, 2017

“For the first time ever, Facebook Advertising surpassed email marketing as the highest revenue producing channel for online merchants. That said, it will likely also get more expensive, in the same way Google’s PPC has.”. Process-wise, the continuing rise of automation for all email marketers right down to micro-businesses.

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Inflow Insights

DECEMBER 14, 2021

Instead, Google Shopping’s complicated algorithm relies on the details of your product data feed (found in your Google Merchant Center account). This first tier can be great for mining new keywords or product groups at a cheap cost. It’s also important to continually optimize product groups in our product data feed.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. If you also know their buying process and needs, you can optimize your pages to match their needs and intentions. B2B eCommerce PPC Marketing Strategies. #4: Add at least 3 ad copies.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

MAY 3, 2019

Google Shopping consists of two platforms—Google Ads (formerly Google AdWords) and Google Merchant Center. Google Merchant Center is where your product data feed lives and Google Ads is where you can build and optimize your campaigns, set your budget and adjust your bid strategy. Set Up Your Ad and Product Groups.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

FastSpring

DECEMBER 8, 2022

Highlights from Our Conversation Where Should SaaS Companies Localize [2 min clip] David walked through a step-by-step process to assess where SaaS and software companies should consider localizing. FastSpring automatically changes the language, currencies, and payment methods of the checkout experience based on where a customer is located.

Marketing 78

Marketing Payment Services Merchant Services Payments 78

AcquireConvert

AUGUST 23, 2021

Shopify Community covers all types of topics related to Shopify and provides help and advice from Shopify staff, Shopify partners, Shopify merchants and other regular members. The Shopify community is multilingual, reflecting the fact that merchants use Shopify all over the world. Respect for other people in the group.

Shopify 36

Shopify Merchant Services eCommerce PPC 36

BigCommerce

APRIL 20, 2018

The Difference Between Google AdWords & Merchant Center. However, you actually need to use a completely different Google tool and setup to start creating your Product Listing Ads (or Google Shopping Ads): Google Merchant Center. Google Shopping Ads (Merchant Center) are bid on by product or product category. Automate it now.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

Omnisend

APRIL 30, 2021

More Payment Options. Online payment services like Afterpay, Klarna and Paypal Credit are becoming popular options for ecommerce purchases of all amounts, but especially for more expensive items such as premium jewelry. Many businesses, especially start-up ecommerce merchants, pick Shopify. Omnichannel Marketing.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

SellBrite

OCTOBER 6, 2020

From a product listing, shoppers can click through to the merchant website. This feature lets shoppers complete the entire purchase process without ever leaving Google Shopping. First, you must sign up for a Merchant Center account. The Merchant Center is the beating heart of Google Shopping.

Merchant Services 151

Merchant Services Comparison Shopping Shipping Costs Shipping 151

BigCommerce

NOVEMBER 28, 2017

Niche PPC Strategies. Interestingly, however, apart from Fashion & Jewelry merchants, desktop purchases accounted for a higher percentage of overall revenue across industries, despite making up a lower percentage of orders. Find more insights like this in BigCommerce’s Facebook User Group. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

BigCommerce

DECEMBER 13, 2017

They can be advertised using PPC. Make sure to have an automated process for gathering ratings from your customers. Be careful not to break Amazon’s terms of service with respect to soliciting reviews, but do try to solicit reviews. Drew Sanocki, Private Equity Operating Partner, Empire Growth Group.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

SellBrite

DECEMBER 6, 2017

Any merchant can promote their store without an expensive agency. 2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. The most common type of PPC is search engine advertising, with Google AdWords being the most popular PPC software.

Social Media 165

Social Media Marketing PPC eCommerce 165

ESW

DECEMBER 14, 2020

In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online. Merchants must promote and market it. There are considerable benefits to PPC ads, writes Eric Sachs , CEO of Sachs Marketing Group. It will also allow you to respond faster.

eCommerce 78

eCommerce Multi-channel PPC Merchant Services 78

ROI Revolution

JANUARY 25, 2023

For example, Facebook implemented a new BigCommerce integration, and Google has Merchant Listings as a new structured data type/snippet – which has helped a lot of businesses connect to the platforms. You should have multiple payment methods, such as PayPal, Apple Pay, and BNPL options like Klarna and After Pay. Reduce friction.

eCommerce 78

eCommerce Social Media SEO Payments 78

eCommerceFuel

FEBRUARY 17, 2017

After being recruited to My Choice Software in 2013, Daniel and his partner used clever marketing and stellar customer service to drive their business to exponential growth. Daniel : We knew that Peep was going to go through that process of reviewing the site. Daniel is here to share the story of how his company did just that.

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36

Ecommerce Platforms

SEPTEMBER 16, 2020

70% of marketers believe SEO is more effective than PPC. There are a few general customer service complaints. SEO Booster walks you through the entire process step by step, so you'll have all the know-how you need to enhance the quality of your website's SEO. Some users complain about slow customer service. SEO Booster.

SEO 104

SEO Shopify Marketing eCommerce 104

SellBrite

NOVEMBER 23, 2018

Furthermore, good backlinks decrease the amount of money you need to spend on PPC marketing. . Repeat this process with every result that’s in the SERPs, including the Wikipedia article, and you’ll be on your way to getting more SEO juice to your ecommerce store! . #5 5 – Guest posting for backlinks. How can I do that?

eCommerce 133

eCommerce SEO Article Merchant Services 133

eCommerceFuel

OCTOBER 13, 2017

John: I would definitely recommend the service that we’re launching, obviously. We’re launching a service called FBA Translations where there’ll be professional translation services optimized for Amazon so you just send us a link to your listing and we’ll send you back a translation 10 days later. Andrew: Perfect.

Shipping Costs 37

Shipping Costs PPC Shipping Definition 37

eCommerceFuel

OCTOBER 13, 2017

John: I would definitely recommend the service that we’re launching, obviously. We’re launching a service called FBA Translations where there’ll be professional translation services optimized for Amazon so you just send us a link to your listing and we’ll send you back a translation 10 days later. Andrew: Perfect.

Shipping Costs 20

Shipping Costs PPC Shipping Definition 20

BigCommerce

JUNE 12, 2018

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. Optimizing & Expanding Single Keyword Ad Groups. Easily identify your top performing products/services to adjust your campaigns appropriately. Focused on what?

PPC 346

PPC Merchant Services Improvements Article 346

BigCommerce

AUGUST 31, 2017

Of course, this process can be sped up significantly if you work with an SEO expert. Use Facebook Groups more so than your Facebook Page to give your brand a more humanized feel. This goes for handling orders (a very time-consuming process) as well as answering customer queries. And do it now. Make sure you’ll be ready.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

ROI Revolution

AUGUST 5, 2021

It’s not just that shoppers are spending more – it’s also that they’re making more digital payments and fewer cash payments. Contactless payments grew 37% YoY in Q2 2021 to account for 45% of global in-person transactions. Touchless payment continues to grow. That’s 9% growth over Q1, amounting to a total of $4.5

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

In August 2021, 66% of organizations were in the process of delaying their office reopenings. Shopify’s total revenue grew 57% year-over-year in Q2 2021, with Shopify’s merchants generating an additional $1.1 Contactless payments grew 37% YoY in Q2 2021 to account for 45% of global in-person transactions. In fact, 35.2%

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

MARCH 2, 2021

Nearly 60% of millennials are watching more TV on subscription services due to COVID-19 ( GlobalWebIndex ). Walmart is also experimenting with new ways to streamline checkout processes to have less friction. The pandemic has also impacted the way consumers spend money on goods in services. February 16 update. Statista ).

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JULY 1, 2021

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Buy now, pay later (BNPL) is one of the myriad alternative payment methods that has seen the most growth since last year, with BNPL adoption up more than 81% year-over-year.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 1, 2021

Touchless payment continues to grow. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. June 1 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

OCTOBER 1, 2020

Also in Q2, Walmart’s ecommerce sales were up 97% YoY and Target grew its same-day fulfillment services by 273%. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. This growth was even more pronounced at the beginning of the pandemic, with U.S. retail ecommerce up 44.5%

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

JANUARY 5, 2021

Walmart is also experimenting with new ways to streamline checkout processes to have less friction. According to eMarketer data , as of June 2020, 30% of consumers indicated interested in mobile payments up from 17% just three months before in March. The pandemic has also impacted the way consumers spend money on goods in services.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

NOVEMBER 4, 2020

Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. Also in Q2, Walmart’s ecommerce sales were up 97% YoY and Target grew its same-day fulfillment services by 273%. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 3, 2020

Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. Also in Q2, Walmart’s ecommerce sales were up 97% YoY and Target grew its same-day fulfillment services by 273%. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JANUARY 5, 2022

In light of changing habits brought on by the pandemic, buy now/pay later (BNPL) services are expected to grow 44% this holiday season over 2019, with apparel, electronics, and grocery coming in as the top categories. In August 2021, 66% of organizations were in the process of delaying their office reopenings. Retail TouchPoints).

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

Pandemic accelerates digital real-time payment adoption. The coronavirus pandemic accelerated consumers’ adoption of real-time payment options by 41% last year. Global mobile payments make up 46% of that, amounting to a total of $102.7 In 2018, global mobile payments accounted for just 18.9% What is real-time payment?

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148