article thumbnail

Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

If you’re not operating a data feed in the Google Merchant Center to run Shopping campaigns but you offer products for sale on your site, you can still benefit from this new program (explained more below) – and Google may prefer this method. All you need to do is opt into the program in the Growth > Manage Programs settings.

article thumbnail

Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

In the wild world of eCommerce paid advertising, knowing exactly which strategies to throw at the Google machine can be a hit-and-miss operation. Google Search is different from Google Shopping because of the way the platform operates. Search gives you more control over the keywords you wish your products to be seen for.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google’s Free Listings: A Year in Review

ROI Revolution

Sponsored Shopping ad placements still appear at the top of the Google Shopping Tab page in a scroller, but beneath those are the Free Listings and grouped Compare Stores listings that are unpaid! The Knowledge Panel on the primary search results page operates very similarly to the Compare Stores listings on the Google Shopping page.

article thumbnail

Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

If you’re not operating a data feed in the Google Merchant Center to run Shopping campaigns but you offer products for sale on your site, you can still benefit from this new program (explained more below) – and Google may prefer this method. All you need to do is opt into the program in the Growth > Manage Programs settings.

article thumbnail

A Quick MarketerHire Review (Oct 2021) – Everything You Need to Know

Ecommerce Platforms

Launched by Chris Toy and co-founder Raaja Nemani, the platform invites marketers with the following areas of expertise to apply: Amazon marketing. Growth marketing. Brand marketing. Paid search marketing. SEO marketing. Social media marketing. Content marketing. Email marketing.

Marketing 104
article thumbnail

The Best Website Builders (In-Depth Review)

Kissmetrics

These website builders are useful for: Side hustles – Perhaps you are interested in selling some goods in addition to your day job and don’t have the time to dedicate to the operational side of things. SEO – Some website builders have tools that allow you to rank better in Google searches. Think about your goals.

article thumbnail

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

Google Search ads is perhaps the most well-known of the Ads products due to its longevity and it’s where your text ads are displayed when they match keywords you specify. Search Ads is different to Shopping Ads because of the way the platform operates. Search behavior changes in the lead up to these months.

eCommerce 156