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5 Questions to Ask Before Using Big Tech’s Gen AI Advertising Tools

Retail TouchPoints

Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants). This latest update simply clarifies that newer services like Bard are also included.

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Shippo Review (2023): An Easy-To-Use Shipping Solution For SMB Merchants

Ecommerce Platforms

In today’s Shippo review, we’re taking a behind-the-scenes look at a popular shipping and fulfillment service for today’s growing ecommerce market. Below, we’ll cover all of the features and services Shippo has to offer, to help you decide if it’s the right solution for you. What is Shippo?

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SMS Marketing: The Comprehensive Guide to Strategic Text Messaging

Groove

SMS marketing stands for Short Message Service 一 or text messaging. We encourage eCommerce merchants to ask customers for their consent during the checkout process. If you’re just getting started with eCommerce, SMS is great on its own; however, it can really augment existing strategies, such as email or social media.

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Content Governance: The Savior of Ecommerce Giants

Retail TouchPoints

Content governance is a set of guidelines, roles and priorities to ensure professionals across teams (from marketers to merchants to website developers) can work efficiently, effectively and autonomously toward a common set of objectives. As content increasingly moved online, the cracks in this process became ever more obvious.

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How to Get Started Advertising on TikTok

ChannelAdvisor

That’s because the popular social media app now reaches an incredible base of one billion users. . With so much visibility and so many engaged users, it’s a no brainer to advertise on the world’s fastest-growing social media platform. . TikTok is the third-largest social media platform in the US with 94.1

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20 Killer Tips to Create a Successful Online Store

SellBrite

These venues downplay merchants’ branding to maintain their own homogenous image. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website to directly connect with their customers and encourage purchases. Social media channels. Provide Popular Payment Options.

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Klarna launches experiential consumer activation in Manchester

365 Retail

Klarna , the global banking, payments and shopping service, is launching an experiential activation in the heart of Manchester to raise awareness amongst consumers and influencers regarding social media advertising guidelines.