Inflow Insights
JANUARY 15, 2020
So, let’s dig into some guidelines. Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Desktop vs Mobile Conversion Rate.
Ecommerce Platforms
JUNE 25, 2021
If longer, make sure the first 70 characters are the most important as this is the cut off for mobile. Only 3 bullet points will show on mobile, so make these the best ones. Sellzone will automatically cap it at 249 characters as per Amazon’s guidelines. Check all your products abide to Amazon’s guidelines to avoid suspension.
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Kissmetrics
MAY 12, 2021
Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. Follow Facebook’s guidelines for images. You can stream from your laptop or mobile, and you can choose who can attend your Facebook Live events. In Facebook’s case, you can create customized lead ads , for example.
Kissmetrics
MARCH 4, 2021
Ensure all of your images comply with Amazon’s restrictions and meet their size guidelines. Optimize for Mobile. While Amazon’s website is mobile responsive, there’s no guarantee your store will be, too. Do the above alongside improving your Amazon SEO and Amazon PPC ads , and your store could become unstoppable.
ROI Revolution
APRIL 26, 2023
Learn more about the state of AI and search: Using AI for SEO How Will AI Affect PPC? Per Google’s Publisher Guidelines, the publication date should be visible on the page with proper structured data markup. for desktop and mobile). For example, a user could book flights or buy shoes without leaving Google.
Inflow Insights
MARCH 20, 2018
Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? However, there are some general marketing guidelines we feel apply to any company, not just those with mega budgets. Be prepared for growth (with an up-to-date, mobile-friendly site). Contact us here. Of course not!
AcquireConvert
OCTOBER 3, 2021
Ads on mobile and tablet devices are shorter and only show one header. What are Google’s guidelines for the snippets? So, you need to be sure that you are following the guidelines to avoid nasty surprises in your ads. Values (for example, UnderArmour, Nike, Adidas). The importance of gauging user intent.
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