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What Retailers get Wrong about Tourists

Retail TouchPoints

That’s why I wrote Leading Travel and Tourism Retail, a handbook for retailers, hospitality venues and others that want to attract cash-rich, time-poor tourists and delight them. Now as forward bookings start to reach pre-pandemic levels again, the opportunities for retailers in this space are huge. But far too many are missing out.

Travel 276
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Shopping While Black: the Impact of Discrimination on Black Health and Retailer Revenue

Retail TouchPoints

Hire more Black people in leadership so that Black voices are reflected in decisions around company operations, especially around the customer experience. Many organizations have an anti-discrimination policy in their employee handbooks, which almost no one actually reads. Statements by CEOs in companywide meetings can only go so far.

Retail 233
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Etsy vs. eBay: Where Should You Be Selling?

SellBrite

Sellers are encouraged to help each other succeed, and Etsy gives free practical advice on how to sell well via the Etsy Seller Handbook. This digital handbook provides advice and inspiration to Etsy sellers via articles on key topics such as product photography , pricing, and getting found.

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The Benefits of Using Printed Booklets to Market Your Brand

365 Retail

The good news is that dozens of excellent booklet printing services are available to help you, many of which operate online. Common booklet types include staff handbooks, product catalogues, training manuals, event programs, newsletters, portfolios, recipe booklets, reference guides and business reports. What are Printed Booklets?

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

The fact that franchises operate in the way that they do is part of what makes it an exciting business. Create a social media handbook or guide that becomes part of each onboarding process. . KORONA is built to help franchisors manage their locations and scale, while also streamlining operations for franchisees.

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The 7 Best Things to Sell on Etsy for New Sellers in 2020

SellBrite

Check out Etsy’s Seller Handbook for some great tips on how to sell craft supplies.) If you can identify who your buyer is and what their needs are, you can build a store that reaches a qualified audience with a profitable product. First, you’ll need to figure out what your target buyers value most. Is it low price? Bulk purchasing?

Jewelry 133
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How to Hire for the Holidays: 9 Seasonal Hiring Tips for SMBs

Korona

Create an employee handbook and specific benchmarks and goals for each new team member. Think about what tasks will be best to start with and what will be better to learn with time. Training should be planned meticulously and well-organized to avoid confusion and frustration among new staff members.