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What Retailers get Wrong about Tourists

Retail TouchPoints

That’s why I wrote Leading Travel and Tourism Retail, a handbook for retailers, hospitality venues and others that want to attract cash-rich, time-poor tourists and delight them. Once you know your potential market you can do the work needed to attract them. This won’t be easy, and you never want to turn a potential market away.

Travel 265
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The Benefits of Using Printed Booklets to Market Your Brand

365 Retail

The good news is that dozens of excellent booklet printing services are available to help you, many of which operate online. Common booklet types include staff handbooks, product catalogues, training manuals, event programs, newsletters, portfolios, recipe booklets, reference guides and business reports. What are Printed Booklets?

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Franchise Marketing Strategies: 8 Franchise Marketing Best Practices

Korona

Marketing is a critical aspect of any business. Lead generation, customer outreach, social media, content, and so much more go into creating a coherent marketing strategy. All of this is made a whole lot more difficult if you’re marketing for a franchise. Digital Marketing Strategies Overview. What Is Franchise Marketing?

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Etsy vs. eBay: Where Should You Be Selling?

SellBrite

As of the fourth quarter of 2018, eBay was the second-largest market in the United States. Etsy encourages sellers to follow their company policies and gives guidance on ways to improve their selling (like via good marketing and advertising) but doesn’t rate sellers. In comparison to Etsy, eBay is a behemoth marketplace.

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The 7 Best Things to Sell on Etsy for New Sellers in 2020

SellBrite

Check out Etsy’s Seller Handbook for some great tips on how to sell craft supplies.) Personalization is a big market on Etsy in any category, but the clothing market has the best opportunity for these kinds of products. As always with Etsy, get creative—meet your market in a unique way. Is it low price? Bulk purchasing?

Jewelry 133
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How to Hire for the Holidays: 9 Seasonal Hiring Tips for SMBs

Korona

But beyond that, what many small businesses forget, is to advertise on their existing marketing platforms. Leverage email marketing channels, too. Create an employee handbook and specific benchmarks and goals for each new team member. Advertise job listings across all social media, particularly LinkedIn.

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6 Alternatives To eBay For Retailers

SellBrite

market is growing. In fact, Depop’s Seller Handbook says photographs are the “key to success on Depop.” There is concern the market for handmade items on Etsy is saturated. You’re limited to selling within certain categories. Creating pictures and videos for products will take time. Depop doesn’t help with taxes.