Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences
Retail TouchPoints
NOVEMBER 17, 2023
Subsequently, when a customer order is out of stock or delayed, omnichannel retailers are offering product substitution , which refers to suggesting a similar alternative when the specific products customers originally ordered are unavailable. For example, a kitchenware and cutlery company might offer two grades of knife sets.
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