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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Published December 7, 2021 With all of the ongoing changes around user privacy in the digital world , you may be wondering what online brands and retailers like you can do to improve the efficacy of your advertising efforts on Google. So, how does Enhanced Conversions help improve the data quality of Google Ads?

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

With all of the ongoing changes around user privacy in the digital world , you may be wondering what online brands and retailers like you can do to improve the efficacy of your advertising efforts on Google. So, how does Enhanced Conversions help improve the data quality of Google Ads? Published December 7, 2021.

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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries maximize their ROAS with a few proven strategies.

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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon.

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June 2019 Monthly Marketing Recap

ROI Revolution

Time will tell where Amazon will go next – we’ll report back in next month’s marketing news recap with an update when and if the so-called “purge” happens. Wayfair Tax Decision. Last June, the U.S. Supreme Court ruled in South Dakota v. Wayfair Inc.

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15 Best Practices for Boosting Product Page Conversions

SellBrite

Just look at the online retailer DueMaternity.com — adding 360-degree images to their product pages boosted conversion rates by 27%. Improve site speed. Removing unnecessary files, such as images, and reducing file sizes are both ways you can lessen HTTP requests and improve site speed.

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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

Ecommerce continues to rapidly gain market share year after year. To stay competitive in this fast-paced environment, online retailers need to closely track and analyze key performance indicators (KPIs) that measure the health and success of their business. Higher means opportunity to improve content.

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