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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Say you sell dog toys. You could (and probably should) run ads for keywords like “gifts for dogs,” but you’ll likely also find success with keywords like: “Christmas dog toys” “Dog toys Christmas sale” “Holiday dog toys”.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. For PPC, sponsored search ads and display ads — both banner and video — Google and Yahoo Japan are the major players. It boasts an internet penetration rate of 93%. and global companies.

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8 Tips for a Brand Awareness Campaign

Kissmetrics

A brand awareness campaign aims to improve your brand’s “recognizability” to your target audience. You can imagine yourself building LEGO at an IKEA table, or placing a LEGO toy on IKEA furniture. Improve the Customer Experience. What Are Brand Awareness Campaigns? What does this mean? What Are Brand Awareness Campaigns?

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How to use Amazon Brand Analytics for Product Research

Algopix

Check this report to improve your marketing campaigns’ strategy and evaluation to encourage repeat purchases and attract new customers. Especially if you can improve your relative click or conversion share compared to your rivals. Using Search Term Report for Amazon PPC. Repeat Purchase Behavior Report. About the Author.

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

A mere six months later (COVID having toyed with everyone’s timelines) at the 2022 show, that number now totals approximately $14 billion and rising. At last year’s show, a kind of awe surrounded the $5 billion these firms had collectively raised for the sole purpose of acquiring successful Amazon-based businesses.

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Instead, it’s time to take a closer look at a few different metrics, which could actually reveal you’ve improved your website’s conversion rate. Here’s the truth: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. Seasonality. Traffic Channels.

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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

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