How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers
Optimizely
APRIL 28, 2017
As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. last year according to Internet Retailer. 8 spot on Internet Retailer’s ranking of the 50 best e-retail marketers.
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