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Customer data analysis key to omnichannel marketing success and business growth

Retail Technology Review

Companies which collate and analyse customer data, both online and offline, have grown 16% in the past year and are more than twice as likely to significantly exceed business goals and see strong return on investment (32% versus 14%), according to a global survey of 235 organisations with annual revenues of at least $50m.

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Introducing the Retail Innovation Conference & Expo

Retail TouchPoints

For nearly 15 years, Retail TouchPoints has been retailers’ go-to source for news, education and events around optimizing the customer experience across all channels. design:retail Conference & Expo : Unleash your creativity and rediscover your love for design and visual merchandising!

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Registration Is Live For The Retail Innovation Conference & Expo Event

Retail TouchPoints

The conference and expo, led by leading retail community and media company, Retail TouchPoints , will feature three tailored events that are designed to meet the needs of different business units and functions: Retail Innovation Summit (RIS), Internet Retailer (IRCE) and Design:Retail (DRCE).

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The Place to Be: Retail Industry Converges on Chicago for #RICE22

Retail TouchPoints

Now, the inaugural RICE represents an expanded collective of well-known events and brands across ecommerce, omnichannel and store design. 4,000 attendees from all corners of retail will be at the show May 10-12. 4,000 attendees from all corners of retail will be at the show May 10-12. “We Two Expos to Explore.

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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels , brands need to figure out how to best allocate their annual marketing budget to accommodate this surge. last year according to Internet Retailer. 8 spot on Internet Retailer’s ranking of the 50 best e-retail marketers.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Elizabeth Schmidt, Director, Digital Marketing, Bucketfeet/ Threadless. Don Davis, Editor at Large, Internet Retailer. Tuesday: June 05.

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Retailers step up to digital Black Friday with huge increase in omnichannel marketing, Emarsys finds

Retail Technology Review

This year’s Black Friday saw a major increase in the use of digital marketing channels compared with 2019 as retailers brought Black Friday to consumers in their homes via their laptops, smartphones and other devices, omnichannel customer engagement company Emarsys finds.