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The Impact of The Supreme Court?s Ruling in South Dakota v Wayfair

BigCommerce

South Dakota sought a declaration in state court that the legislation was valid and applied to Wayfair and several other large internet retailers. Lacking an income tax and heavily reliant on sales tax, South Dakota argued that its inability to tax out-of-state internet retailers cost the state billions of dollars in revenue.

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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Conduct keyword research.

Marketing 354
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Investment in BigCommerce, Our Customers and Our Partners

BigCommerce

Even in 2009, the platform offered comprehensive store set-up functionality, customizable design themes, hosting, catalog management, order management, and an ecosystem of related solutions for payments, shipping, marketing, etc. BigCommerce is now the SaaS leader serving enterprise-level, mid-market sites.

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11 Welcome Email Template Examples That Grow Sales From Day 1

BigCommerce

After all, that’s true email marketing. marketers found 44% sent welcome emails – surprisingly, down 2% points from 46% in 2016. Among Internet Retailer’s top 100 ecommerce websites, 87% send welcome emails, and 49% percent of those brands send more than one. Sign up for our weekly newsletter. Let’s dive in!

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Why Brick-and-Mortar Is Good for Online Sales; Analysts Predict the Coming Holiday Season Will Be Good To Ecommerce

Sailthru

Forrester is predicting overall ecommerce growth for the holiday season will come in at 12 percent, says Internet Retailer , reaching $129 billion in sales. Online retailers also plan to start holiday season marketing earlier, which means Thanksgiving Day will be even more swamped by the Christmas rush.

eCommerce 121
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Personalized Marketing Equals Better Marketing Results

Optimizely

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277
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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

Cyber Monday represents the single most important day of the year for any marketer that wants to hook their business into the digital retail environment. We can thank the marketing team at Shop.org for the existence of “Cyber Monday.”. As the Monday following Thanksgiving, this retail holiday can go late.

Marketing 411