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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. Stockton leads the Client Success, SEO & Content Services, Account Management, and Data Services teams at Searchmetrics.

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How To Get The Most Out Of Amazon Seller Central

Algopix

In the dynamic and ever-evolving landscape of e-commerce, Amazon Seller Central stands as a formidable hub, providing online retailers with a robust platform to connect with a diverse and expansive customer base. Proactive Risk Management: Proactively managing potential risks is fundamental for long-term success.

eCommerce 109
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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. While there aren’t many online retailers still without a mobile site, slow site speed and tedious checkout experiences continue to suppress revenue potential from mobile traffic.

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Unveiling the Best Amazon Product Research Tools for 2024

Algopix

In the ever-evolving landscape of e-commerce, Amazon stands tall as the titan of online retail. Mitigating Risks: Launching a new product on Amazon involves inherent risks, including investment costs, inventory management, and competition. Amidst this pursuit, leveraging the right tools and resources becomes paramount.

eCommerce 119
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Retailers can no longer rely one type of channel to drive traffic to their online store. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Online retailers must choose carefully who to work with.

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