ESW

FEBRUARY 1, 2024

When it comes to online shopping, the German ecommerce market remains strong. And while German shoppers are similar to those in other Western retail markets, there are a few differences that brands should be mindful of when entering the market. Nearly 3 in 4 shoppers (74%) reported buying clothing online. million men).

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Payments 78

Retail TouchPoints

SEPTEMBER 2, 2022

Pinduoduo has made its most aggressive move yet into non-Chinese markets with the Sept. 1, 2022 launch of its Temu site, according to CNBC and other media reports. Both of Pinduoduo’s larger rivals already have several channels for tapping global markets.

Shipping Costs 308

Shipping Costs eCommerce Jewelry Shopify 308

Forrester eCommerce

MARCH 12, 2024

In this report, my colleagues and I scrutinize the offerings of major players in […] As digital threats grow more sophisticated and European and international regulatory landscapes more intricate, the role of cybersecurity consulting services is critical.

Marketing 406

Marketing Information Management Technology 406

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

JULY 10, 2023

Bed Bath & Beyond has reportedly ceased its efforts to find an acceptable buyer for BuyBuy Baby ’s store footprint and will instead seek court approval for a more limited sale of the baby retailer’s IP assets, according to multiple media reports. RC Ventures believed that BuyBuy Baby had a market value of approximately $1.3

Operations 258

Operations Mobile Retail Other 258

Forrester eCommerce

JULY 16, 2023

Following my previous blog post, The What, Why, And How Of Values-Driven Marketing and speech at CX APAC 2023, I wrote a report to elaborate on values-driven marketing more thoroughly: How To Embed Values-Driven Marketing Into Customer Journeys. Many online adults regularly purchase from […]

Marketing 195

Marketing Blog Customer Customer Experience 195

RetailDive

MARCH 28, 2023

Despite high inflation and a price premium, shoppers continued to buy products marketed as sustainable, according to a report from Circana and the New York University Stern Center for Sustainable Business.

Marketing 124

Marketing 124

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing Multi-channel WooCommerce Social Media 195

Kissmetrics

AUGUST 9, 2021

Data is the backbone of marketing. Google Data Studio is an online data visualization tool that helps users convert data into informative reports and interactive dashboards. Why should you consider adding Google Data Studio to your marketing arsenal? Choose a Google Data Studio Report Template. It is hard to beat that.)

Download 293

Download Marketing Recommendation Other 293

Retail TouchPoints

NOVEMBER 28, 2023

Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. Otterman, a 25- year marketing veteran who was most recently CMO at Caesars Entertainment , will report to Macy’s President and CEO-elect Tony Spring.

Marketing 244

Marketing Games Retail Customer 244

Retail TouchPoints

DECEMBER 18, 2023

Peloton has named Lauren Weinberg as its new Chief Marketing Officer (CMO), replacing Leslie Berland. Weinberg will report directly to CEO Barry McCarthy and oversee brand and product marketing, growth marketing, creative, consumer insights, membership and global communications. Facing a product recall of 2.1

Marketing 264

Marketing Arts Consumer Other 264

Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I The upshot is that marketers will lose direct visibility into user behavior beyond a brand’s website.

Marketing 330

Marketing Information Consumer Reference 330

Retail TouchPoints

JULY 11, 2023

Apple has launched an online storefront on WeChat in China, according to multiple media reports. billion users in the country, which means the move could give Apple an even greater presence in one of its most important markets. The Tencent-owned media platform has 1.2

Shipping 207

Shipping Operations Marketing Retail 207

Retail TouchPoints

NOVEMBER 14, 2022

launch of the offering has spurred a flurry of conjecture since a July 2022 report from The Financial Times indicated that TikTok was abandoning its plans to expand the offering to the U.S. is underway, with Semafor reporting that testing of the feature began last week with a select set of U.S. according to Semafor , allowing U.S.

Social Media 268

Social Media eCommerce Platforms eCommerce Retail 268

Forrester eCommerce

JANUARY 6, 2022

“Over half of CMOs will make employee experience (EX) essential to brand planning” – Forrester’s Predictions 2022: B2C Marketing And Innovation A New Frontier Emerges I spent most of the winter months hounding a panel of brand experts for their insights as I wrote Forrester’s annual brand spotlight report (to be published later this (..)

B2C 368

B2C Marketing Customer 368

Retail TouchPoints

SEPTEMBER 11, 2023

Additionally, Alibaba has put the planned IPO for its Freshippo supermarket division on hold, according to multiple media reports. Zhang for his contributions to Alibaba Group over the past 16 years.”

Operations 268

Operations Management Marketing 268

Forrester eCommerce

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. A February 2023 IAB Europe report […]

Marketing 195

Marketing Consumer Customer Experience B2C 195

Kissmetrics

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. The Google Search Trends report can be an incredible asset that allows you to dig into users’ search habits and gain access to a steady stream of content ideas.

Games 252

Games SEO Blog Marketing 252

Retail TouchPoints

NOVEMBER 10, 2022

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. Looking at year-over-year behavioral changes among eBay shoppers specifically, the report found that 92% plan to do most of their shopping online.

Gifts 264

Gifts Social Media Shipping Costs Consumer 264

Retail TouchPoints

APRIL 24, 2023

has appointed Kenny Mitchell as its new SVP and Chief Marketing Officer (CMO) of the Levi’s brand, effective June 5, 2023. Mitchell will report to Levi Strauss & Co. President Michelle Gass and will be responsible for advancing the brand’s consumer marketing strategies, building denim leadership equity and growing market share.

Marketing 279

Marketing Operations Consumer Retail 279

Forrester eCommerce

NOVEMBER 9, 2023

In Forrester’s 2022 report on browser security, we discussed enterprise browsers — a solution that Talon Cyber Security delivers, along with an extension, for protecting this modern endpoint. Recent news of Palo Alto Networks announcing intentions to acquire Talon Cyber Security demonstrates the importance of securing the browser.

Marketing 406

Marketing 406

Retail TouchPoints

JULY 12, 2023

Target has named Lisa Roath as its new EVP and Chief Marketing Officer. Reporting to EVP and Chief Guest Experience Officer Cara Sylvester, Roath will lead core marketing functions including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations.

Food and Beverages 245

Food and Beverages Marketing Social Media Operations 245

Retail TouchPoints

JULY 18, 2023

True Religion has appointed Kristen D’Arcy as its new Chief Marketing Officer, reporting directly to CEO Michael Buckley. I’ve been a True Religion customer and have watched the brand reinvent itself in recent years, which has been exciting both as a consumer and marketer,” said D’Arcy in a statement. “I

Marketing 230

Marketing Social Media Management Consumer 230

Forrester eCommerce

JULY 16, 2023

This incudes measurement and reporting, research and revolution, and design and manufacturing, among others. The advent of generative AI brings immense potential for the technology to aid in areas of environmental sustainability efforts. Find out the details in this blog.

Marketing 370

Marketing Technology Blog Other 370

Forrester eCommerce

DECEMBER 8, 2023

Others also have similar fears: A report by the American Staffing Association indicates that nearly three-quarters of American adults (74%) fear that higher […]

B2B 259

B2B Marketing Other 259

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news?

Marketing 362

Marketing Payment Services Payments Events 362

Retail TouchPoints

OCTOBER 20, 2022

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. Krausz will report to CEO Rob DeMartini when she steps into the role on Nov. per share in cash.

Marketing 258

Marketing Management 258

Retail TouchPoints

AUGUST 8, 2022

Ecommerce juggernaut Alibaba isn’t immune to the economic forces weighing down other retailers, particularly as new lockdowns in mainland China dampen hopes for an imminent recovery. The Chinese tech firm has reportedly shed close to 10,000 employees in anticipation of an economic downturn, according to the South China Morning Post.

Shopify 309

Shopify eCommerce Other Consumer 309

Forrester eCommerce

MARCH 11, 2020

Measuring marketing performance is not just a tongue twister; it’s hard work. Channel-specific metrics cause headaches, and reporting is a hodgepodge of data sources and dashboards from multiple martech and measurement tools.

Marketing 342

Marketing Management Channel Customer 342

Groove

DECEMBER 5, 2022

Groove Commerce initially partnered with Caragh Nursery to migrate them to HubSpot Service Hub & Marketing Hub. Wanting to take their marketing efforts to the next level using HubSpot, our team knew it was time for Caragh Nursery to add email marketing to their toolbox. Reporting Difficulties. The Challenge.

Marketing 370

Marketing Accessories Management Customer 370