Groove

FEBRUARY 21, 2019

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. SpyFu is the ultimate PPC competitive research tool.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Store Growers

FEBRUARY 27, 2021

When it comes to keywords research tools, Semrush is one of the top tools on the market. I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Semrush is a collection of different tools to make SEO and PPC easier. Semrush for PPC. How I Use Semrush.

PPC 91

PPC SEO Article Beauty and Health 91

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Store Growers

APRIL 16, 2023

This tool is a real game-changer when it comes to outperforming your competitors’ campaigns, so let’s define it, and cover how to access it, the easiest and best ways to use it, and finally, how to optimize your pay-per-click (PPC) campaigns using auction insights. Google Ads Auction Insights Report: What Is It? Let’s begin.

PPC 91

PPC Improvements Games Information 91

Kissmetrics

SEPTEMBER 10, 2021

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

Marketing 290

Marketing Payment Services Small Business Retail Technology 290

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Groove

FEBRUARY 17, 2021

Instagram Marketing Tips To Drive Traffic & Conversions. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. Use influencer marketing. Use Influencer Marketing. Use Instagram Shopping. Use the Highlights feature.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Inflow Insights

JUNE 21, 2021

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. But that’s not always the case.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Kissmetrics

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting.

Marketing 354

Marketing eCommerce White Paper Social Media 354

Kissmetrics

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. What is outbound marketing? Nobody asks for them.

Marketing 291

Marketing Social Media Article SEO 291

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? Continue reading this blog to discover how we partner with clients and provide our top website and marketing services to generate serious results. Email marketing.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Algopix

SEPTEMBER 26, 2023

One of the most effective strategies to achieve this is through market gap analysis. In this comprehensive guide, we will explore the concept of market gap analysis, the steps involved, and how Amazon sellers can leverage it to their advantage. What is a Market Gap? This is where market gap analysis comes into play.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Inflow Insights

DECEMBER 20, 2021

But, if you’re not tracking these channels correctly, you’re probably not employing the best digital marketing strategy for your brand. This seasonal nature was already reflected in our team’s PPC strategy. In today’s case study, we’ll tell you about one of our clients who recently found themselves in the same situation. The Results.

PPC 106

PPC Supplies Channel eCommerce 106

Store Growers

JANUARY 29, 2020

Product IQ: Leveraging product knowledge to guide your marketing efforts. In the next section I outline the exact reports to ask and look for). I used these reports, together with things like keyword research , and overhauled some of the campaigns which I expected to perform well. What is Product IQ . Which products drive sales?

PPC 113

PPC Article eCommerce Shopify 113

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). We’ll respond as soon as we can.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Wiser

DECEMBER 1, 2017

This is a guest article by Tara Johnson, Lead Reporter, Retail at CPC Strategy. . PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Monitor Shopping Feeds Daily (Shopping) .

PPC 74

PPC Shipping Costs Apparel Social Media 74

Kissmetrics

FEBRUARY 10, 2021

Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). They may find it through your PPC ads, in search results, or even through social media. However, traffic growth is one of the top challenges to inbound marketing. On the other hand, PPC ads can be expensive.

PPC 315

PPC Social Media Books Improvements 315

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. There are more metrics you’ll need to track, but your agency can manage these for you and provide you with the reporting you need once you’re up and running. Some PPC agencies rely on a pay-per-lead model. Here’s how you do it.

PPC 274

PPC Management Improvements Books 274

Retail TouchPoints

JULY 4, 2022

Custom reporting: With GA4, you can easily create custom reports with the help of its report builder. Attribution: GA4 provides enhanced attribution capabilities, including a new Conversion paths report and property-level attribution modeling that offer more insight and actionability to ecommerce sites. The good news?

eCommerce 265

eCommerce SEO Events Recommendation 265

Groove

APRIL 1, 2020

When it comes to PPC, your company has a very short amount of time to pull in users and drive them to convert. Marketers love contact information. Google even reports that including extensions in your ads can improve your ad quality score. When it come to PPC, incentives can be a fantastic way to drive conversion.

PPC 345

PPC Mobile Improvements B2B 345

Groove

JANUARY 5, 2022

See Detailed Reports & Utilize Competitive Data. To do this, merchants must implement a Facebook pixel on their site and use standard events to report the product IDs from the catalog for products that are being viewed, added to shopping carts and bought by customers. It's also great for influencer marketing!).

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Ignite Visibility was named the #1 search engine marketing company in quality and customer service by Clutch.co. They’re a three-time Inc.

PPC 206

PPC SEO Multichannel Social Media 206

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

Groove

AUGUST 11, 2020

Leverage retargeting, reporting and optimization. To help your eCommerce store find the right audience, we recommend using the following in your paid search strategy: Affinity markets. We recommend that your paid search strategy utilizes a combination of ad formats to attract, engage and nurture customers through the marketing funnel.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Inflow Insights

AUGUST 26, 2020

Choosing a digital marketing agency is a big decision: there are all manners of marketing agencies out there, and choosing one can and should take time. Your “SEO-PPC-Paid Social expert” is NOT an expert at all three. There is generous attribution and/or questionable reporting. Choosing an agency is tough.

PPC 78

PPC Improvements SEO Information 78

ROI Revolution

NOVEMBER 18, 2020

This blog is a sneak peak into our recently updated report on replatforming your website. This report will help you understand and navigate the pitfalls, as well as detail how to avoid them and how to transition your site effectively while minimizing the impact on your site traffic, SEO, and sales. Claim your copy here!

White Paper 78

White Paper SEO Marketing PPC 78

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Algopix

AUGUST 2, 2021

One feature in seller central that Amazon sellers should definitely look into is the Amazon Brand Analytics report. It is a great report for product and competition research. This report gives insight into the actual marketplace data within Amazon that you can make confident actionable decisions. Amazon Search Term report.

PPC 78

PPC Toys Information Marketing 78

Inflow Insights

SEPTEMBER 13, 2021

In the digital marketing world, micro conversions are like the gas for your car. Digital marketers tend to focus on conversion rate, as well they should. Using this data, digital marketers can then trigger targeting to complete the customer journey from the micro conversion to the macro conversion.

Marketing 109

Marketing Shopping Carts PPC Social Media 109

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Funnel.io

JANUARY 31, 2023

So, you’ve started running your pay-per-click campaigns. Congratulations!

PPC 36

PPC Marketing 36

Groove

AUGUST 27, 2020

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one. Best Customer Loyalty Programs: Smile.io.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Balancing the eCommerce marketing strategy with inventory is becoming more and more important.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121