Inflow Insights

JUNE 21, 2021

It turned out the conversion setup in Microsoft Ads tracked users who reached the checkout page, whereas the conversion setup in Google Analytics tracked users who actually completed the checkout process. Not only was their strategy driving up their branded campaign costs, they were increasingly losing out on important consumer searches.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

SellBrite

FEBRUARY 21, 2018

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to PPC. Let’s dive in. On a product page.

PPC 144

PPC Recommendation Merchant Services Management 144

Algopix

DECEMBER 19, 2023

This comprehensive guide is meticulously crafted to empower Amazon sellers with practical strategies and insights, facilitating a comprehensive understanding of Seller Central and propelling businesses toward amplified sales and sustained growth.

eCommerce 109

eCommerce PPC Multichannel Merchant Services 109

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. Reduce your mobile bounce-rate during checkout by integrating with 3rd party mobile- optimized payment processors. Ad clicks on these queries rose by 61% in Q4 2016! Conclusion.

PPC 60

PPC eCommerce Payments Payment Services 60

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. We’ll break these into three sections: SEO Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

ROI Revolution

JUNE 14, 2023

That’s where an effective product feed optimization strategy comes into play. In 2022, some of the big ad platforms made it easier for merchants to enter their marketplaces. These automated connections make it much easier for merchants to enter the marketplace. PMax campaigns are powered by product feeds.

Merchant Services 78

Merchant Services Shipping Costs PPC Channel 78

Algopix

OCTOBER 18, 2023

Amazon’s fee structure can be complex and daunting, but with a comprehensive understanding of these fees, you can plan your selling strategy effectively and maximize your profits. We will explore the different types of fees, how they are calculated , and strategies for optimizing your business to minimize these costs. x $20 = $3.00

Shipping Costs 114

Shipping Costs Payment Services Merchant Services Fulfillment 114

Omnisend

APRIL 30, 2021

More Payment Options. Online payment services like Afterpay, Klarna and Paypal Credit are becoming popular options for ecommerce purchases of all amounts, but especially for more expensive items such as premium jewelry. Omnisend’s research shows that customers respond to an omnichannel marketing strategy.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Groove

FEBRUARY 2, 2022

Customer acquisition involves spending both time and money in figuring out which inbound and outbound strategies work best in attracting customers to your business. Customer acquisition is absolutely necessary for businesses of all sizes to expand and cater their products or services to numerous audiences. Pro: Growing your business!

Customer 150

Customer Customer Retention Merchant Services PPC 150

Ecommerce Platforms

MARCH 5, 2023

With both tools, you can create a powerful one-stop solution for all of your commerce needs, tracking valuable data, managing your inventory, and processing endless credit card and debit card payments. However, the focus of each company is a little different. Let’s take a closer look at each solution.

POS 104

POS lightspeed Shopify Payment Services 104

Inflow Insights

SEPTEMBER 27, 2021

We’ll cover it all in this blog, including: How Google Shopping and Search Ads track out-of-stock products How out-of-stock listings affect your PPC ads And which seven strategies you should use for your out-of-stock product listings. The platform will continue delivering your PPC search ad as a search result no matter what.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Kissmetrics

MARCH 7, 2021

Drag-and-drop builders, customer analytics, a built-in payment processing system, 24/7 support, and ready-made templates are only the tip of the iceberg when you really look into everything Shopify has to offer. Built-in payment processor : With Shopify, you don’t have to worry about using a third-party payment processor.

Shopify 295

Shopify Payment Services Payments Merchant Services 295

Ecommerce Platforms

APRIL 23, 2023

With more than 12 million items to choose from, and thousands of merchants, Amazon makes it easy for consumers to find anything they need, and get it delivered to their door, fast. Plus, you can pay extra for access to services like FBA (Fulfillment by Amazon), as well as long-term storage, advertising, and premium account services.

Shipping Costs 104

Shipping Costs Merchant Services Payment Services Payments 104

BigCommerce

APRIL 20, 2018

Combining a Google Shopping strategy with your current paid search and SEO tactics will help you earn the full visual real estate of Google – increasing your chance for click-thru traffic! The Difference Between Google AdWords & Merchant Center. Google Shopping Ads (Merchant Center) are bid on by product or product category.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. All these help you build your overall brand strategy. Check out their prices, their marketing strategy, who their target market is, and so forth.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. All these help you build your overall brand strategy. Check out their prices, their marketing strategy, who their target market is, and so forth.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Inflow Insights

OCTOBER 21, 2021

In 2020, Google expanded its Google Shopping Ads services, offering up more organic search result opportunities and making it free for U.S. merchants to sell on Google Shopping. Before this change, many eCommerce retailers had to rely on paid merchant Shopping Ads to get their products seen. So, we turn to Google Analytics.

Merchant Services 113

Merchant Services PPC SEO Recommendation 113

Store Growers

JUNE 2, 2023

Luckily, there are tools that can help you automate your ads’ performance and PPC reports and optimize all your shopping campaigns, known as Google Ads scripts. With them, you can quickly automate various processes and easily manage your external data. When the script times out, Google Ads advises merchants to refine it.

Merchant Services 91

Merchant Services PPC Management Article 91

Ecommerce Platforms

MARCH 26, 2020

Thanks to things like store builders, WordPress, and even dropshipping, you have countless ways to design an eCommerce website and start earning money through Pay Pal and credit card payments in no time. Step 10: Establish Your Payment Methods. Step 11: Figure Out Your Shipping Strategy. Step 6: Getting Your Domain Name.

Shipping Costs 228

Shipping Costs Payment Services Merchant Services Payments 228

Algopix

MARCH 2, 2023

While Amazon does charge fees for their services, there are ways to sell on Amazon for free. When it comes to selling on Amazon, there are a few fees associated with the process. In addition to these fees, Professional accounts are subject to other fees, such as long-term storage fees and return processing fees. per item sold.

Shipping Costs 78

Shipping Costs Merchant Services Social Media Fulfillment 78

SellBrite

DECEMBER 6, 2017

It takes persistence and a variety of marketing strategies to reach your audience and increase sales. Any merchant can promote their store without an expensive agency. 2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives.

Social Media 165

Social Media Marketing PPC eCommerce 165

ROI Revolution

JANUARY 25, 2023

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy. Watch the replay of the webinar here!

eCommerce 78

eCommerce Social Media SEO Payments 78

BigCommerce

NOVEMBER 28, 2017

Niche PPC Strategies. Interestingly, however, apart from Fashion & Jewelry merchants, desktop purchases accounted for a higher percentage of overall revenue across industries, despite making up a lower percentage of orders. Automotive merchants on BigCommerce made 40.23% more in 2017 than 2016 during Cyber Week.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

FastSpring

JANUARY 8, 2019

They also offer Fulfillment by Amazon, where they handle the fulfillment process for your business at extra cost. A security mechanism that determines if a payment account has sufficient funds to complete a given transaction. The operations of a business including sales tax, VAT filings, billing, order processing, and online payments.

Merchant Services 64

Merchant Services Payment Services Payments eCommerce 64

SellBrite

OCTOBER 6, 2020

From a product listing, shoppers can click through to the merchant website. This feature lets shoppers complete the entire purchase process without ever leaving Google Shopping. Since you decide how much you pay when a shopper clicks on your ad, you can optimize your advertising strategy to maintain low costs while driving sales.

Merchant Services 151

Merchant Services Comparison Shopping Shipping Costs Shipping 151

BigCommerce

AUGUST 31, 2017

Of course, this process can be sped up significantly if you work with an SEO expert. Develop your marketing strategy early, with pre-written emails and content, this way you can edit later rather than start from scratch during your busiest time. They expect the same level of service all year long. And do it now.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Retail TouchPoints

JULY 21, 2020

Doing nothing is not an option, so here are six considerations for building an effective search strategy to help you get through the crisis and come out stronger. And creating and optimizing anchor content and landing pages is good for Google rankings while also improving your paid search quality score to make PPC cheaper.

Online Retail 185

Online Retail SEO eCommerce Retail 185

ROI Revolution

JULY 27, 2022

Just imagine if you and your business had created a process to sell your products online (whether that is globally or locally) and had been using it the last 4+ years. Suddenly, you are told that the process is changing! to the Google Merchant Center. How would you tackle the new challenge?

Merchant Services 78

Merchant Services PPC Blog Information 78

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. In this post, we’ll guide you on: A cross platform strategy for using Google Ads and Facebook Ads.

PPC 156

PPC eCommerce Social Media Channel 156

SellBrite

DECEMBER 9, 2020

With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. However, with Google allowing merchants from all over the world to use Google Shopping for free, you have more competition than ever. To sell on Google Shopping, you must first sign up for a Merchant Center account.

Merchant Services 148

Merchant Services Shipping Costs Article Information 148

Kissmetrics

FEBRUARY 26, 2021

However, it’s well worth it to have a solid strategy. Before we get to strategy, let’s first understand what Google ads are. Before we get to strategy, let’s first understand what Google ads are. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. With around 3.5

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

Inflow Insights

MAY 14, 2020

Answering these questions will provide insights for strategies moving forward. . Additionally, interest in products and services related to being in lockdown saw and have largely maintained a significant increase. B2B and office-related services are taking a hit during this time, as the office workforce is now working from home. .

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

365 Retail

NOVEMBER 14, 2022

Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. A strategy to help do this is product bundling: offering items that are commonly bought together to your customers. Leveraging 3PL services to drive efficiencies is key.

Payment Services 59

Payment Services Shipping Costs Merchant Services Order Fulfillment 59

Omnisend

APRIL 20, 2021

According to data from Baymard Institute , only 30% of carts make it through the checkout process. What causes shoppers to drop out of the checkout process in the first place? In fact, the top reason why shoppers leave carts behind is that they’re surprised by additional costs made apparent only during the checkout process.

Payments 132

Payments Shopping Carts Shipping Costs Merchant Services 132

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. Instead, Google Shopping’s complicated algorithm relies on the details of your product data feed (found in your Google Merchant Center account). And that’s where our tiered bid strategy comes into play.

PPC 103

PPC Apparel eCommerce Merchant Services 103