Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections
Retail TouchPoints
MAY 12, 2023
Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. However, this isn’t a case of purely replacing one medium for another.
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