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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.

PPC 78
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Kissmetrics

Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados? You can focus on: Content marketing SEO PPC Display advertising Email Online video TV commercials Mobile ads Channel partnerships Events Social media advertising Podcasts and radio advertising Print advertising.

Marketing 363
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Website Admins, It’s Time to Get Rid of The Pop-Ups

ChannelAdvisor

You visit a new site to read an article or read product reviews, and just when your pointer begins traveling back to the top of the screen — or you spend more than a few seconds on the page — you get a giant box that covers the screen, asking you for your email address. Wreaking Havoc on Mobile Devices. You know the ones.

Mobile 73
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How Away Uses Google Ads (Case Study)

Store Growers

Away is a US-based direct to consumer ecommerce business that sells travel luggage. It was a collection of travel stories put together by 40 different people, all people with at least some influence. away travel. away travel luggage. per click and “away travel” costs $0.32 Monthly searches.

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22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

Mobile traffic makes up 70 percent of all eCommerce traffic. Mobile traffic makes up 70 percent of all eCommerce traffic. Websites optimized for mobile reaped bounty returns as most visitors to eCommerce stores relied on a mobile device. Only 30 percent of visitors used non-mobile sources to access eCommerce stores.

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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282
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Shopify SEO Experts: Get Your Store #1 on Google

AcquireConvert

Otherwise, you’re travelling blindly down a road and will never know when you get to your destination. Standard SEO services should include keyword research, technical SEO and site organization, strategies to increase page-load speed and mobile friendliness, recommendations for onsite optimization, link-building, and so on.

SEO 28