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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. A full two-thirds of marketers in a 2022 survey reported that direct mail was consistently delivering the best ROI of any channel they used.

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What Retailers can Learn from Theme Parks in the Wake of COVID-19

Retail TouchPoints

According to a recent Raydiant survey, 46% of customers still prefer to shop in-store, but 48% have replaced products they typically buy at physical stores for online competitor alternatives. Retailers must assess their brand story and find ways to use technology creatively and thoughtfully to form new ways of engaging customers.

Retail 149
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UK shoppers demand VR and AI tech alongside a more integrated omnichannel shopping experience

Retail Technology Review

InternetRetailing EXPO, Europe's leading event for digital and multichannel retail, today launches the results from its 'Future of Retail' survey, which investigated 2,000 UK consumers' attitudes to retail experiences both online and in store.

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AI and machine learning: What’s the Difference?

GetElastic

Artificial intelligence (AI) and machine learning are offering ecommerce practitioners many benefits, from chatbots to multichannel customer support to online store features like a virtual fitting room – all allowing capabilities to provide exceptional shopping experiences. billion by 2022. The best example of machine learning is a chatbot.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. You can maximize AdWords ROI and use multichannel tracking to get a full picture of both sales and marketing metrics.

Marketing 362
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eCommerce Landscape 2022 ?

GetElastic

Multichannel customer support. Source: 50 Consumers Online Shopping Behavior Trends [Survey] 2022 (brizfeel.com) ?. Leveraging loyalty programs, AI-powered technology to predict behavior, and merchandising options are crucial tools to conversion and retention.??. ATNA Technologies. Subscription models. Tech Mahindra.