Retail TouchPoints

MAY 8, 2024

But as retailers expand their use of AI technologies, they must be mindful of the legal implications raised by these novel tools, particularly as the law governing training, use and deployment of AI technologies develops. These types of uses should be carefully implemented to ensure compliance with relevant privacy laws.

Payment Services 284

Payment Services Retail Outdoor Technology 284

Retail TouchPoints

JULY 28, 2022

Other technology providers offer solutions that design some or all of a virtual try?on Virtual try-on technology introduces important privacy obligations. What is clear is that the Illinois Biometric Information Privacy Act, or “BIPA,” introduces real risks of litigation. on experience. What to Look Out For.

Retail 253

Retail Customer Data Information Consumer 253

Kissmetrics

MARCH 3, 2021

With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Many would also enjoy visiting outdoor pop-up shops as they wander. The good news is current marketing technologies enable users to collect data for their campaigns. Boost Brand Awareness.

Marketing 315

Marketing Outdoor Consumer Mobile 315

365 Retail

JULY 13, 2021

O2 Business has launched Spatial Insights, a new technology that uses video analytics and Artificial Intelligence to provide a slick and efficient experience for customers in retail stores and other public spaces. Spatial Insights captures privacy-protected analytics from existing CCTV cameras, without the use of facial recognition.

Customer Experience 52

Customer Experience Improvements Technology Leisure 52

Retail TouchPoints

AUGUST 15, 2022

In some cases, they’re even returning to the channels of yester-year to shake things up. In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%).

Customer Loyalty 213

Customer Loyalty Customer Retail Shipping Costs 213

RTP blog

DECEMBER 27, 2019

Alternatively, a large convenience store chain buying outdoor media will have different measurement needs. Privacy a. Regardless of your marketing budget and goals, when considering ROI measurement options, drill deep on these six success factors: 1. Are results granular enough that you can impact your results? b.

Marketing 195

Marketing eCommerce Outdoor B2C 195

Retail TouchPoints

OCTOBER 13, 2022

As the concurrent shift toward consumer privacy and away from third-party cookies continues, brands are going to have to intelligently leverage data to better understand their consumers and forge more strategic (and unique) paths to growth. Using Data to Unlock Expansion Opportunities.

Omnichannel 259

Omnichannel Consumer Outdoor Channel 259