How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy
Retail TouchPoints
AUGUST 20, 2024
For example, some retailers are decreasing their affiliate commission payments in Q3 in order to “save” budget for the holiday shopping season; Shifting consumer behavior : Consumer preferences and shopping habits have evolved, requiring retailers to follow suit and shift strategies. Reassessing Pay-Per-Click (PPC) advertising.
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