Kissmetrics
MARCH 26, 2021
However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What Is PPC Churn Rate?
Kissmetrics
MARCH 19, 2021
992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kissmetrics
AUGUST 25, 2020
In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.
Kissmetrics
MAY 24, 2021
When you run a PPC ad on Google or any other platform, you pay every time someone clicks your ad. Click fraud is something the search engines have begun to take more seriously, and they have put systems in place to combat it. Click fraud is very simple: Someone clicks on your PPC ads with the intention of costing you money.
Kissmetrics
APRIL 22, 2021
You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Since the entire process is automated, advertisers can scale their PPC campaigns with minimum effort while staying within their budget. A PPC campaign can lead to thousands of impressions and clicks.
Inflow Insights
JANUARY 21, 2022
If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. AdEspresso.
Inflow Insights
NOVEMBER 1, 2019
When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.
Expert insights. Personalized for you.
319 
Let's personalize your content