ROI Revolution

JANUARY 27, 2022

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78

SEO White Paper Shopify Mobile 78

Kissmetrics

NOVEMBER 6, 2020

Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. Your goal should be to improve Amazon SEO. This time, assume you’ve optimized your store and product descriptions, adhering to all Amazon SEO requirements. Research and strategic recommendations.

Marketing 230

Marketing PPC SEO Social Media 230

Inflow Insights

JANUARY 28, 2021

One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO initiatives. Proper SEO testing can help. How SEO testing works.

SEO 110

SEO eCommerce Shipping Costs Other 110

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). Let’s look at SEO next. eCommerce SEO Metrics.

PPC 162

PPC eCommerce SEO X-cart 162

Groove

APRIL 4, 2024

Here's the best way to understand each core metric provided: Sessions: Review the number and trends of sessions within your chosen timeframe. Focus on SEO to climb search rankings, engage with your audience via social media, and use targeted pay-per-click (PPC) campaigns to attract more potential customers to your store.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Inflow Insights

APRIL 1, 2020

We’ll also highlight four emerging trends during this period among our own eCommerce clients: Staying the Course. Trend #1: Staying the Course in Light of the Crisis. this trend has been the most common response we’ve seen. We recommended that they highlight this in their messaging. Trend #2: Decreasing Ad Spend.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Inflow Insights

DECEMBER 8, 2021

Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. With ever-changing SEO standards, eCommerce brands today must be continuously updating and maintaining their sites throughout the year. PPC Metrics. Technical SEO Audit. Table of Contents.

Improvements 106

Improvements Marketing PPC SEO 106

Inflow Insights

NOVEMBER 29, 2021

Semrush’s PPC Toolkit. SpyFu’s PPC Research. Therefore, while Amazon is technically a competitor in this report, a smart PPC marketer recognizes it’s not a brand their smaller client should be worried about. However, you can make inferences about their behavior based on the trends and data available for your industry.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Groove

APRIL 4, 2024

Look for trends, anomalies, and correlations between these metrics to gain a deeper understanding of your performance and where you can apply strategic changes for improvement. Personalized product recommendations and time-sensitive offers can also encourage customers to increase the size of their orders.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Inflow Insights

SEPTEMBER 27, 2021

And, if not properly addressed, out-of-stock items can lead to wasted online ad spend in the next few months, making it hard to take advantage of Google Shopping seasonality trends. The platform will continue delivering your PPC search ad as a search result no matter what. How Out-of-Stock Listings Affect Your PPC Ads.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Ecommerce Platforms

SEPTEMBER 16, 2020

When you consider the stats below, it's no wonder ecommerce owners want to use the best Shopify SEO apps: Last year, Google was responsible for just shy of 75% of all global desktop traffic. 70% of marketers believe SEO is more effective than PPC. The Best Shopify SEO Apps. Plug in SEO. Let's dive in!

SEO 104

SEO Shopify Marketing eCommerce 104

Inflow Insights

JANUARY 28, 2021

One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO initiatives. Proper SEO testing can help. How SEO testing works.

SEO 78

SEO eCommerce Shipping Costs Other 78

Inflow Insights

NOVEMBER 15, 2021

We use it frequently to monitor top-performing products on a client’s site and in their PPC campaigns, keeping an eye on seasonality, product categories, and other important metrics to optimize our current Google Ads marketing strategy and plan ahead for next season. We created this template to keep that information all in one place.

PPC 112

PPC eCommerce Download Supplies 112

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

PPC 348

PPC SEO Gifts Definition 348

Inflow Insights

MAY 14, 2020

Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Therefore, we are providing another update on eCommerce digital marketing trends and observations during the COVID-19 pandemic. A number of trends stood out among the following key performance indicators.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

BigCommerce

NOVEMBER 28, 2017

Cyber Week 2017 Trends. Niche PPC Strategies. Vertical Specific Trends: AOV, Device Purchasing and More. Facebook Advertising, Amazon, eBay, PPC and Buy Buttons were the most successful channels for online brands this year. We didn’t pay a penny on SEO or Google — not for AdWords, Display Marketing, or Google Shopping.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

BigCommerce

JULY 13, 2017

I was fortunate to find a niche product that was trending at the time and my business experienced growth each year. I’d recommend the integration for sure! BigCommerce’s connections to eBay and Amazon have driven considerable online sales for us, and strong SEO has helped to drive both online and in-store sales.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Inflow Insights

JUNE 9, 2020

It’s not enough to do a single comprehensive “SEO Audit” to analyze the digital health of a business. Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. Here are some general metrics that should be included: SEO Metrics. PPC Metrics. Technical SEO Audit.

PPC 82

PPC Marketing SEO Shipping Costs 82

GetElastic

JULY 3, 2019

Harness the power of SEO. For every business looking to increase sales and reach more prospects, SEO is one of the best bets. To leverage the full potential of SEO, it’s best to improvise in the following areas. The aim is to understand how it works, so, you can upgrade your SEO strategy in compliance with the algorithms.

Social Media 152

Social Media Marketing SEO eCommerce 152

ROI Revolution

DECEMBER 20, 2017

With 2018 right around the corner, what are the ecommerce trends that retailers like you need to be aware of in the new year? So without further ado, here are five ecommerce trends that will help to shape 2018. Maybe not from their recommendation alone, but you’d probably be far more inclined to look into it. Would you buy it?

eCommerce 60

eCommerce Mobile PPC SEO 60

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

JANUARY 22, 2020

After we implemented our SEO optimizations to the article, it began ranking #1 in Google for several of our target keywords (while additional target keywords also moved up in the search engine rankings). Note : Our eCommerce SEO experts can perform effective keyword research like this for your online store to make profitable recommendations.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

OCTOBER 3, 2017

As the marketing manager for a company that offers SEO services, I couldn’t pass up the opportunity to hear from the Wizard of Moz himself, Rand Fishkin. Looking outside of your team (by surveying your audience, interviewing customers, exploring trends, and working with external consultants).

Books 60

Books Recommendation Presentation SEO 60

Inflow Insights

APRIL 9, 2020

In this article, I’m going to discuss the steps I recommend to keep your eCommerce business financially afloat during this downturn. To plan for the challenging months ahead, the first thing I recommend all eCommerce management teams do is get a handle on how much financial runway they have. How much supply is set to come in.

Shipping Costs 167

Shipping Costs eCommerce Payment Services Payments 167

SellBrite

DECEMBER 6, 2017

Pick your customers’ favorite social media platforms, and share industry-related news and trends to keep your accounts informative and useful to buyers. A recommended ratio is 80/20 – 80% topical industry news and 20% plugging your site and products. 2) Utilize PPC advertising. 6) Have an SEO strategy.

Social Media 165

Social Media Marketing PPC eCommerce 165

Ecommerce Platforms

OCTOBER 22, 2018

SEO was quite straightforward back then. Then everyone started joining the SEO bandwagon as the web grew. SEO is now more complicated than ever before. Thankfully, there are numerous AI engines on the web built to handle the SEO heavy lifting. At the top after SEO is paid advertising. SEO is a very wide field.

Marketing 116

Marketing Social Media SEO PPC 116

Kissmetrics

MARCH 1, 2018

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. Which means if you can get a search results page that looks like this: You’re not only cashing in on SEO; you’re doubling down with your ad campaign. Automation is critical. Let’s start with the basics.

PPC 199

PPC Mobile Recommendation SEO 199

BigCommerce

SEPTEMBER 4, 2018

Optimize product pages for long tail search terms (think voice commerce): Beyond mobile text SEO, make sure to optimize your product pages for longer tail questions rather than keywords. Update SEO: More Traffic for Less Ad Spend. That’s why you should get started right now on optimizing your site for holiday SEO. and by price.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Ecommerce Platforms

MARCH 10, 2021

It all started with SEO: Semrush was built as an SEO suite, and the overall digital marketing mainly came down to Google algos that were quite straightforward at the time. Then, as the web and competition grew, everyone started jumping on the SEO bandwagon. Now, what does this imply exactly?

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Heavy adoption of marketing automation started in 2014, and the growth since then has been trending upwards. Pro tip: I also recommend putting these new leads into their own group. I use it every day to find the latest trending content!

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Inflow Insights

AUGUST 25, 2021

To gather the necessary historical data, we recommend going back several years — not just to 2020. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. We recommend brainstorming ideas and testing them out before launching anything official. Make a plan for out-of-stock products.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

MARCH 12, 2018

Others will pick obscure phrases that no one will likely search such as SEO/Link Building/Social Media (yes, I’ve seen people trying to similarly over-punctuated phrases). This is when it is important to be signed out of your Google account for non-personalized recommendations. Organic results would include the same.

Social Media 209

Social Media SEO PPC Information 209

ROI Revolution

JANUARY 25, 2023

In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy. Let’s kick things off by looking back at 2022 and exploring the major wins, learnings, and trends that we experienced in the past year. Watch the replay of the webinar here!

eCommerce 78

eCommerce Social Media SEO Payments 78

Kissmetrics

FEBRUARY 2, 2021

For instance, Marmalead uses machine learning to help you: Discover trends Analyze pricing Find keywords Optimize listings. Etsy recommends the Automatic choice, which costs 20 cents per listing and lasts for 4 months. There’s more to a good Etsy listing than SEO keywords. Marmalead costs $19 a month, or $15.83

Shipping Costs 271

Shipping Costs Payment Services Shipping PPC 271

Inflow Insights

AUGUST 4, 2021

Here’s what we recommend: 1. In addition to metrics like revenue and ROAS, we recommend setting realistic targets for micro conversions and micro-KPIs, like: Link click-through rate Link cost per click Add to cart ratio. All that said, there may still be some similarities between this year’s shopping trends and those before.

Social Media 134

Social Media eCommerce Gifts Recommendation 134