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Inside AEO’s Inaugural ESG Report: A Blueprint for a Better World 

Retail TouchPoints

(AEO) has invested heavily in winning the hearts, minds and dollars of Gen Z consumers. From Roblox to Snap, the retailer is dedicated to not just being where this consumer is but also creating compelling experiences that drive engagement. That is why AEO recently unveiled its inaugural ESG report.

Consumer 250
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How Princess Polly Balances Sustainability and On-Trend Style

Retail TouchPoints

store in September — the first step in a much larger global vision that extends into 2024. The core of this approach is “aligning our brand with the values and expectations of today’s consumers, while expanding our reach and optimizing our operations.” 2023 was a critical year in Princess Polly ’s growth story.

Fashion 227
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How to Create an Effective Market Expansion Strategy in Retail

Dynamic Action

Understanding consumer behavior and preferences through data analysis is crucial for successful market entry and expansion. Statistica reports that revenue in the Indian apparel market is projected to reach $105.50 billion in 2024.

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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

In 2024, global retail ecommerce sales are expected to reach $6.3   Business growth refers to increasing revenue based on proportionate investments in resources like staff, product research, marketing, operations, or other key areas. report buying things online using a smartphone. has to offer. trillion U.S.

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How eCommerce Impacts B2B Account Management

GetElastic

With the pandemic hitting in 2020, it is not clear if this prediction came true, but eMarketer published a study last year that predicts double digit YoY growth of B2B eCommerce through 2024. Essentially you turn the buyer into an educated advocate, and you give them the resources they need to educate others at the account internally.

B2B 141
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Data-Driven Dominance: Retail Analytics Insights for 2024 Success

Retalon

They offer a competitive advantage by delving into consumer behavior and operational insights. Forbes Those who have already embraced advanced analytics report a boost in operational efficiency by up to 60% McKinsey & Company. Similarly, sales forecasting becomes more accurate, allowing for better planning and resource allocation.

Retail 41
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Facebook Attribution: A Timely Tool for Online Advertisers

ROI Revolution

We have data that forecasts these digital marketing dollars are only on pace to increase from 44% of total marketing budgets to 54% by 2024. The source also states that 90% of consumers claim they use multiple devices to complete everyday tasks, while 40% say they use their mobile device to conduct research prior to making a purchase.