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IoT in Retail: Top 5 Use Cases and Real-Life Examples

Retail TouchPoints

Connecting the world of physical objects into a smart network, IoT technology brings new business opportunities for retailers and provides data-driven insights for decision-makers. According to Grand View Research , the global IoT retail market was valued at $42.38 billion in 2022 and is expected to grow at a CAGR of 28.4%

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How Edge Computing Enables the Retail Store of the Future

Retail TouchPoints

The past few years have been a rollercoaster ride for the retail industry. A survey from this year’s World Retail Congress suggests that the uncertain times aren’t over for the industry. A survey from this year’s World Retail Congress suggests that the uncertain times aren’t over for the industry.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Integrated autofill payment features, keeping the shopping experience in-platform and tagged products in lifestyle imagery or creator content are a few solutions social platforms have developed to reduce friction for brands. In the Gen Z purchase behavior article, Parkkinen mentions Gen Z’s method of brand research as being social-focused.

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Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

Kissmetrics

Customers excitedly click the link to read your amazing article. That’s just one example of why technical SEO is so critical. And even more importantly, about 57% of all visits to retail websites come from mobile devices. Speed is critical to success. Then, the day finally comes, and the notification goes out.

SEO 211
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The Benefits of User-Generated Content in eCommerce

lateshipment

Is user-generated content (UGC) really worth your time if you’re a retail business owner? Without a doubt. Taking advantage of content created by customers is an effective move in eCommerce. Real people, real opinions, real pictures all speak better with your prospects than marketing-crafted efforts alone. Clear enough?

eCommerce 240
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February 2022 SEO News Recap

ROI Revolution

One of the most newsworthy points to come out of this article concerns MUM, the Multitask Unified Model. As a brand or ecommerce retailer, there are major concerns you need to consider when replatforming your website. A recent article from Search Engine Journal reports on an analysis of 80,000 title tags. What is Topics?

SEO 78
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How to Maximize Profit with Retail Dynamic Pricing (2023)

Retalon

In today’s complex and fast-paced retail landscape, finding the optimal price point to maximize profits can feel like a never-ending quest. Retail dynamic pricing, powered by AI, is emerging as the compass to guide retailers through the convoluted maze of data-driven pricing strategy.

Retail 41