Strategy Related Topics 
Forrester eCommerce
APRIL 1, 2024
Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.
Forrester eCommerce
JULY 14, 2024
In a business environment that continually evolves, particularly with the rise of artificial intelligence, the old ways of crafting an IT strategy at your kitchen table on a Sunday afternoon are not just outdated but ineffective.
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Forrester eCommerce
FEBRUARY 28, 2024
At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.
Forrester eCommerce
MARCH 7, 2024
However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives. All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes.
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The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
Groove
OCTOBER 10, 2024
To help you master email marketing for Shopify, we'll go over the proven strategies you can use to create successful email marketing Shopify campaigns and grow your business. Campaigns vs. Automation Shopify email marketing strategies typically fall into two categories: campaigns and automation.
Forrester eCommerce
MAY 1, 2024
In this case, the core content is our just-published report, The Forrester Campaign Content Strategy. We like to practice what we preach at Forrester — when you’ve got valuable content, share it in as many audience-centric ways as you can muster. In addition to this overview, Craig and I also want to invite you to […]
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Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape. B2B distributors and wholesalers: this webinar is for you!
Speaker: Igli Laci, Strategic Finance Leader
The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Pricing Negotiations 🎯 Develop and execute effective negotiation strategies that align customer expectations with your profitability goals.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Learn actionable strategies to enhance efficiency, reduce errors, and leverage technology for smarter workflows. 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams.
Speaker: Jason Cottrell and Brian Walker
Debunk myths about modular strategies and understand their simplicity. You'll learn to: Utilize tech enhancements for a flexible digital approach. Integrate modular tools to meet your unique needs. Gradually upgrade your systems for continuous improvement. Distinguish credible vendors from the pretenders in a crowded market.
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The guide explores how to: Create seamless customer experiences between channels, products, and markets Tailor business models to support multi-brand strategies Choose the best composable services for your business Reduce costs while boosting customer and team satisfaction Transition to composability with actionable strategies Download the guide and (..)
Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global
Whether you're aiming to refine your financial strategies or seeking innovative solutions to drive performance, this new session is for you! Effective Cash Flow Management 🔑 Learn strategies to manage your cash flow efficiently, ensuring liquidity and financial stability.
Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes
Gain insights into the following: 🎯 Understand the essential role of customer data in creating personalized retail experiences 🔍 Master the step-by-step process for collecting and analyzing data for personalization success 🚀 How to apply new found insights to enhance both online and offline shopping experiences 🛒 Learn (..)
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Authored by Orium, The Pragmatic Guide to Composability takes readers on a journey from composable’s beginnings to common misconceptions about the approach, then concludes with strategies for choosing implementations that result in quick wins to grow your ROI.
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