INDUSTRY INSIGHTS YOUR PEERS ARE READING
The use of AI in healthcare has moved beyond just science fiction to actual practical applications of the technology in various pockets of the healthcare ecosystem. MORE
Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […]. MORE
Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.) MORE
data governance data management data strategy Forrester eventsData governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you? MORE
If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. Most importantly, your omnichannel marketing strategy must be consistent. How do I create an omnichannel marketing strategy? MORE
Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […]. As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. MORE
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy MORE
To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. Here’s how to build an effective marketing strategy across channels whatever your business model. MORE
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. [… MORE
223 It’s an exciting time to join Forrester as CX culture analyst. My colleagues are thought leaders at the forefront of customer experience (CX), as well as employee experience (EX). MORE
If you make good use of the data you collect on your buyer’s visits to your product detail pages, you can add serious fuel to your email marketing strategy. With the right product detail page data, you can power your entire email strategy and drive real results for your brand. MORE
Although you may attract new traffic to your website and get a spike in ecommerce sales, constant coupons are hardly a viable strategy for building a long-term, sustainable ecommerce business that attracts loyal customers. Article Optimization coupons discounting marketing strategy MORE
I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. MORE
Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here. MORE
That’s why you need to have strategies in place to grow your email list before a customer has made their first purchase with you. But it’s a controversial strategy, and one you have to be really careful about using. MORE
I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. advanced analytics architecture & technology strategy big data business intelligence chief information officer (CIO) customer analytics customer data data governance data insights data integration digital business MORE
How to Master Your Facebook Ad Targeting Strategy : Learn effective techniques to use in each campaign type, see some real examples, and how to approach measuring your results. Ecommerce Marketing Omnichannel Strategies advertising Facebook marketing strategies MORE
Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. MORE
age of the customer application development & delivery application infrastructure technologies artificial intelligence (AI) automation business models business process management (BPM) business technology (BT) chatbots chief information officer (CIO) employee engagement prediction predictions 2019 robotic process automation (RPA) robotics shared services AI artificial intelligence Automation business strategy Chief Information Officer (CIO) employee experience operations MORE
Healthcare organizations (HCOs), once cloud laggards, are embracing public and private cloud services to address a wide range of business problems. MORE
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If you’re still not sold on investing more in upselling and cross-selling strategies, think about this: an average of 1%0 to 30% of e-commerce revenues comes from the help of product recommendations. Effective upselling and cross-selling strategies. MORE
A successful email marketing strategy treats your subscribers as people rather than as email addresses on a master list. For this latest email strategy teardown , I’ve dissected how a big name retailer makes this personal connection in its email marketing. MORE
To do this, you need an omnichannel marketing strategy that can help you take advantage of new opportunities as they arise. This requires an omnichannel strategy that takes advantage of every channel your buyers may decide to shop on. As Google determines when your product listing ads show up and for which queries, you should take a similar approach to your SEO strategy for optimizing your website to appear high in the search results for your chosen keywords. MORE
While Soko’s video content was a bit lacking and they have a minimal paid ad strategy, this brand is clearly not just a flash in the pan. The post Marketing Unboxed: Soko Shines with a Winning Strategy appeared first on Zaius. MORE
As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […]. MORE
Here is their broad strategy: Create great and memorable ads to brand “Purple = good mattress” into people’s mind. Comparing dollars in vs dollars out gave them the confidence that this was the right strategy to pursue. Imagine a new brand launching in a hyper-competitive market. MORE
With this move to online, ecommerce retailers need sound strategies to drive business growth — that means retaining existing customers and attracting new ones by meeting them when and where they shop. The buying habits of Americans are in flux. Increasingly, purchases are being made online. MORE
Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. The post Building a Modern Data Strategy appeared first on Bronto Blog. Marketing Strategy Partners MORE
When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. MORE
Your ecommerce content strategy should help build a positive feeling about your brand, and ensure it stays top of the customer’s mind. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand. MORE
Then an automated bid strategy could make your life a lot easier. And while some of these bidding strategies can really help to sell more, others are the equivalent of giving Google direct access to your bank account. What exactly is a bid strategy? How to set up a bid strategy. MORE
That site accounts for 32,000 visits a month, so its a pretty vital part of their content strategy. Now let’s take a closer look at the different parts of their strategy. The post The Google Ads Strategy of Glossier (Case study) appeared first on Store Growers MORE
The Forrester Wave™: CX Consulting Practices: Experience Strategy And Business Transformation, Q2 2019 is now live. MORE
The hype around 5G is growing. MORE
Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. The post Mobile Content Strategy: 3 Key Steps appeared first on Zmags. MORE
However, there’s usually no strategy behind the discount, which could be hurting your ecommerce brand. Discounts are not a viable strategy for building a long-term, sustainable business that attracts loyal customers. Strategies for a smarter approach to discounting. The post WEBINAR: Smart Ecommerce Discount Strategies to Drive Revenue appeared first on Zaius. Optimization video discount strategy ecommerce strategy webinar MORE
We didn’t even get into their cart abandonment, retargeting, and social media strategies, which were just as well thought-out. The post Marketing Unboxed: Unpacking Away’s Marketing Strategy appeared first on Zaius. MORE
The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]. Should all brand sell directly to customers online? How should brands work with marketplaces? MORE
Strategy Related Topics Forrester eCommerce
MAY 14, 2019
As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […].
Forrester eCommerce
MAY 29, 2019
The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]. Should all brand sell directly to customers online? How should brands work with marketplaces?
Forrester eCommerce
JULY 9, 2019
In the past two business days, my colleagues and I have published the Q3, 2019 iterations of our Digital Experience Platform NowTech and Wave (big sigh of relief, and huge thank you to everyone who supported this research!).
Forrester eCommerce
JUNE 12, 2019
Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)
Forrester eCommerce
MAY 9, 2019
Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […]. As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike.
Store Growers
MAY 28, 2019
Then an automated bid strategy could make your life a lot easier. And while some of these bidding strategies can really help to sell more, others are the equivalent of giving Google direct access to your bank account. What exactly is a bid strategy? How to set up a bid strategy.
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Forrester eCommerce
MAY 10, 2019
It’s an exciting time to join Forrester as CX culture analyst. My colleagues are thought leaders at the forefront of customer experience (CX), as well as employee experience (EX).
Zaius
APRIL 18, 2019
To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. Here’s how to build an effective marketing strategy across channels whatever your business model.
Forrester eCommerce
DECEMBER 20, 2018
Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here.
Forrester eCommerce
JULY 1, 2019
One strategy is to use a digital process automation solution with strong low-code development tools to meet the demand. Driving successful digital transformation will require developing a lot of software – much more than we’ve ever had to in the past.
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Zaius
APRIL 9, 2019
We didn’t even get into their cart abandonment, retargeting, and social media strategies, which were just as well thought-out. The post Marketing Unboxed: Unpacking Away’s Marketing Strategy appeared first on Zaius.
Forrester eCommerce
JUNE 13, 2019
Healthcare organizations (HCOs), once cloud laggards, are embracing public and private cloud services to address a wide range of business problems.
Forrester eCommerce
OCTOBER 17, 2018
When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy.
Forrester eCommerce
OCTOBER 18, 2018
data governance data management data strategy Forrester eventsData governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you?
Forrester eCommerce
DECEMBER 6, 2018
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. […
Store Growers
JANUARY 29, 2019
Here is their broad strategy: Create great and memorable ads to brand “Purple = good mattress” into people’s mind. Comparing dollars in vs dollars out gave them the confidence that this was the right strategy to pursue. Imagine a new brand launching in a hyper-competitive market.
Forrester eCommerce
NOVEMBER 19, 2018
I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard.
Zaius
JULY 19, 2018
Although you may attract new traffic to your website and get a spike in ecommerce sales, constant coupons are hardly a viable strategy for building a long-term, sustainable ecommerce business that attracts loyal customers. Article Optimization coupons discounting marketing strategy
Zaius
FEBRUARY 19, 2019
If you make good use of the data you collect on your buyer’s visits to your product detail pages, you can add serious fuel to your email marketing strategy. With the right product detail page data, you can power your entire email strategy and drive real results for your brand.
Zaius
MARCH 14, 2019
Your ecommerce content strategy should help build a positive feeling about your brand, and ensure it stays top of the customer’s mind. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.
Store Growers
JULY 8, 2019
That site accounts for 32,000 visits a month, so its a pretty vital part of their content strategy. Now let’s take a closer look at the different parts of their strategy. The post The Google Ads Strategy of Glossier (Case study) appeared first on Store Growers
Forrester eCommerce
JUNE 14, 2018
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy
Forrester eCommerce
AUGUST 26, 2018
Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].
Forrester eCommerce
MAY 6, 2019
The use of AI in healthcare has moved beyond just science fiction to actual practical applications of the technology in various pockets of the healthcare ecosystem.
Forrester eCommerce
NOVEMBER 6, 2018
age of the customer application development & delivery application infrastructure technologies artificial intelligence (AI) automation business models business process management (BPM) business technology (BT) chatbots chief information officer (CIO) employee engagement prediction predictions 2019 robotic process automation (RPA) robotics shared services AI artificial intelligence Automation business strategy Chief Information Officer (CIO) employee experience operations
Zaius
AUGUST 30, 2018
However, there’s usually no strategy behind the discount, which could be hurting your ecommerce brand. Discounts are not a viable strategy for building a long-term, sustainable business that attracts loyal customers. Strategies for a smarter approach to discounting. The post WEBINAR: Smart Ecommerce Discount Strategies to Drive Revenue appeared first on Zaius. Optimization video discount strategy ecommerce strategy webinar
Klaviyo
JANUARY 25, 2018
A successful email marketing strategy treats your subscribers as people rather than as email addresses on a master list. For this latest email strategy teardown , I’ve dissected how a big name retailer makes this personal connection in its email marketing.
Zmags
MAY 4, 2017
Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. The post Mobile Content Strategy: 3 Key Steps appeared first on Zmags.
Zaius
APRIL 22, 2019
While Soko’s video content was a bit lacking and they have a minimal paid ad strategy, this brand is clearly not just a flash in the pan. The post Marketing Unboxed: Soko Shines with a Winning Strategy appeared first on Zaius.
BigCommerce
JUNE 27, 2018
How to Master Your Facebook Ad Targeting Strategy : Learn effective techniques to use in each campaign type, see some real examples, and how to approach measuring your results. Ecommerce Marketing Omnichannel Strategies advertising Facebook marketing strategies
Zaius
SEPTEMBER 6, 2018
If you’re still not sold on investing more in upselling and cross-selling strategies, think about this: an average of 1%0 to 30% of e-commerce revenues comes from the help of product recommendations. Effective upselling and cross-selling strategies.
Prisync
JUNE 21, 2019
You see without a proper profitable pricing strategy, your e-commerce store will quickly end up costing you more money than it makes you. E-Commerce Strategy shopify pricing
Zaius
MAY 3, 2018
If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. Most importantly, your omnichannel marketing strategy must be consistent. How do I create an omnichannel marketing strategy?
Forrester eCommerce
MAY 28, 2019
The Forrester Wave™: CX Consulting Practices: Experience Strategy And Business Transformation, Q2 2019 is now live.
Zaius
DECEMBER 13, 2018
That’s why you need to have strategies in place to grow your email list before a customer has made their first purchase with you. But it’s a controversial strategy, and one you have to be really careful about using.
BigCommerce
OCTOBER 30, 2017
With this move to online, ecommerce retailers need sound strategies to drive business growth — that means retaining existing customers and attracting new ones by meeting them when and where they shop. The buying habits of Americans are in flux. Increasingly, purchases are being made online.
Zaius
AUGUST 23, 2018
To do this, you need an omnichannel marketing strategy that can help you take advantage of new opportunities as they arise. This requires an omnichannel strategy that takes advantage of every channel your buyers may decide to shop on. As Google determines when your product listing ads show up and for which queries, you should take a similar approach to your SEO strategy for optimizing your website to appear high in the search results for your chosen keywords.
Bronto
NOVEMBER 2, 2017
Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. The post Building a Modern Data Strategy appeared first on Bronto Blog. Marketing Strategy Partners
Forrester eCommerce
OCTOBER 24, 2018
I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. advanced analytics architecture & technology strategy big data business intelligence chief information officer (CIO) customer analytics customer data data governance data insights data integration digital business
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