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We’ll help you get there at this year’s Data Strategy & Insights Forum in Austin, Texas. data and analytics leader, you have the means?to?help?your your company reimagine?your your business. There’s an opportunity for you to become a meaningful change agent in your organization. Not sure where or how to start? Reimagine To Reinvent In most organizations, data […]. age of the customer MORE
206 
Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […]. MORE
Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.) MORE
By utilizing a tiered coupon strategy to incentivize shoppers on three major jewelry websites, UpSellit was able to track the efficacy of incentives based on cart value thresholds. . Thus, the smallest incentive of the tiered coupon strategy proved to be the most effective. MORE
Only… Ecommerce Marketing Holiday Ideas & StrategiesBased on statistics from the National Retail Federation on Valentine’s Day celebrations, 2019 was a bad year for love. MORE
data governance data management data strategy Forrester eventsData governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you? MORE
Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […]. As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. MORE
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy MORE
To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. Here’s how to build an effective marketing strategy across channels whatever your business model. MORE
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. [… MORE
246 It’s an exciting time to join Forrester as CX culture analyst. My colleagues are thought leaders at the forefront of customer experience (CX), as well as employee experience (EX). MORE
If you make good use of the data you collect on your buyer’s visits to your product detail pages, you can add serious fuel to your email marketing strategy. With the right product detail page data, you can power your entire email strategy and drive real results for your brand. MORE
Although you may attract new traffic to your website and get a spike in ecommerce sales, constant coupons are hardly a viable strategy for building a long-term, sustainable ecommerce business that attracts loyal customers. Article Optimization coupons discounting marketing strategy MORE
How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […]. How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally. MORE
I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. MORE
Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here. MORE
Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. MORE
age of the customer application development & delivery application infrastructure technologies artificial intelligence (AI) automation business models business process management (BPM) business technology (BT) chatbots chief information officer (CIO) employee engagement prediction predictions 2019 robotic process automation (RPA) robotics shared services AI artificial intelligence Automation business strategy Chief Information Officer (CIO) employee experience operations MORE
Healthcare organizations (HCOs), once cloud laggards, are embracing public and private cloud services to address a wide range of business problems. MORE
291 
With 2020 on the horizon, leading healthcare organizations (HCOs) are starting their strategic planning. Forrester’s latest data shows more than half of healthcare purchase influencers are planning new or increased investment in AI tools over the next 12 months. MORE
As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […]. MORE
Here is their broad strategy: Create great and memorable ads to brand “Purple = good mattress” into people’s mind. Comparing dollars in vs dollars out gave them the confidence that this was the right strategy to pursue. Imagine a new brand launching in a hyper-competitive market. MORE
Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. The post Building a Modern Data Strategy appeared first on Bronto Blog. Marketing Strategy Partners MORE
Online merchandising is one aspect that must not be overlooked in your eCommerce marketing strategy. Does your eCommerce merchandising strategy include an effective cross-selling technique? Strategy eCommerce MORE
When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. MORE
The post Customer retention strategy appeared first on ECOMMERCE GROWTH Blog. Customer Retention customer experience strategy customer retention rate customer satisfaction ecommerce customer retention retention rate optimization MORE
It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […]. MORE
Then an automated bid strategy could make your life a lot easier. And while some of these bidding strategies can really help to sell more, others are the equivalent of giving Google direct access to your bank account. What exactly is a bid strategy? How to set up a bid strategy. MORE
The hype around 5G is growing. MORE
The rollout of 5G is much more evolutionary than the rollout scenarios of previous cellular standards. age of the customer 5G carrier networking telco Telecommunications MORE
brand experience consumer packaged goods (CPG) customer experience strategy digital business digital customer experience digital disruption digital transformation direct to consumer Manufacturing online retail retailDirect-to-consumer (D2C) commerce is not a new concept for branded manufacturers, but there is certainly renewed interest and more options to choose from. MORE
Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum. advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promoted MORE
We didn’t even get into their cart abandonment, retargeting, and social media strategies, which were just as well thought-out. The post Marketing Unboxed: Unpacking Away’s Marketing Strategy appeared first on Zaius. MORE
The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]. Should all brand sell directly to customers online? How should brands work with marketplaces? MORE
Strategy Related Topics Forrester eCommerce
MAY 14, 2019
As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […].
Forrester eCommerce
MAY 29, 2019
The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]. Should all brand sell directly to customers online? How should brands work with marketplaces?
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Forrester eCommerce
JUNE 12, 2019
Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)
BigCommerce
FEBRUARY 13, 2020
Only… Ecommerce Marketing Holiday Ideas & StrategiesBased on statistics from the National Retail Federation on Valentine’s Day celebrations, 2019 was a bad year for love.
Forrester eCommerce
JANUARY 13, 2020
How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […]. How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally.
Forrester eCommerce
JANUARY 29, 2019
Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.
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Forrester eCommerce
DECEMBER 20, 2018
Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here.
Forrester eCommerce
MAY 10, 2019
It’s an exciting time to join Forrester as CX culture analyst. My colleagues are thought leaders at the forefront of customer experience (CX), as well as employee experience (EX).
Forrester eCommerce
NOVEMBER 12, 2019
The rollout of 5G is much more evolutionary than the rollout scenarios of previous cellular standards. age of the customer 5G carrier networking telco Telecommunications
Forrester eCommerce
MAY 9, 2019
Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […]. As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike.
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Forrester eCommerce
OCTOBER 18, 2018
data governance data management data strategy Forrester eventsData governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you?
Forrester eCommerce
SEPTEMBER 5, 2019
Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum. advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promoted
Store Growers
MAY 28, 2019
Then an automated bid strategy could make your life a lot easier. And while some of these bidding strategies can really help to sell more, others are the equivalent of giving Google direct access to your bank account. What exactly is a bid strategy? How to set up a bid strategy.
Forrester eCommerce
OCTOBER 17, 2018
When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy.
Zaius
APRIL 18, 2019
To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. Here’s how to build an effective marketing strategy across channels whatever your business model.
Forrester eCommerce
SEPTEMBER 10, 2019
With 2020 on the horizon, leading healthcare organizations (HCOs) are starting their strategic planning. Forrester’s latest data shows more than half of healthcare purchase influencers are planning new or increased investment in AI tools over the next 12 months.
Omniconvert
JANUARY 31, 2020
The post Customer retention strategy appeared first on ECOMMERCE GROWTH Blog. Customer Retention customer experience strategy customer retention rate customer satisfaction ecommerce customer retention retention rate optimization
Bronto
NOVEMBER 2, 2017
Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. The post Building a Modern Data Strategy appeared first on Bronto Blog. Marketing Strategy Partners
Forrester eCommerce
NOVEMBER 19, 2018
I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard.
Forrester eCommerce
DECEMBER 6, 2018
Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. […
Forrester eCommerce
OCTOBER 22, 2019
It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].
Zaius
JULY 19, 2018
Although you may attract new traffic to your website and get a spike in ecommerce sales, constant coupons are hardly a viable strategy for building a long-term, sustainable ecommerce business that attracts loyal customers. Article Optimization coupons discounting marketing strategy
Forrester eCommerce
JUNE 13, 2019
Healthcare organizations (HCOs), once cloud laggards, are embracing public and private cloud services to address a wide range of business problems.
Forrester eCommerce
AUGUST 26, 2018
Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].
Groove
JANUARY 8, 2020
Online merchandising is one aspect that must not be overlooked in your eCommerce marketing strategy. Does your eCommerce merchandising strategy include an effective cross-selling technique? Strategy eCommerce
Zaius
APRIL 9, 2019
We didn’t even get into their cart abandonment, retargeting, and social media strategies, which were just as well thought-out. The post Marketing Unboxed: Unpacking Away’s Marketing Strategy appeared first on Zaius.
Forrester eCommerce
JUNE 14, 2018
account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy
Store Growers
JANUARY 29, 2019
Here is their broad strategy: Create great and memorable ads to brand “Purple = good mattress” into people’s mind. Comparing dollars in vs dollars out gave them the confidence that this was the right strategy to pursue. Imagine a new brand launching in a hyper-competitive market.
Forrester eCommerce
SEPTEMBER 13, 2019
We’ll help you get there at this year’s Data Strategy & Insights Forum in Austin, Texas. data and analytics leader, you have the means?to?help?your your company reimagine?your your business. There’s an opportunity for you to become a meaningful change agent in your organization. Not sure where or how to start? Reimagine To Reinvent In most organizations, data […]. age of the customer
Zaius
FEBRUARY 19, 2019
If you make good use of the data you collect on your buyer’s visits to your product detail pages, you can add serious fuel to your email marketing strategy. With the right product detail page data, you can power your entire email strategy and drive real results for your brand.
Forrester eCommerce
NOVEMBER 6, 2018
age of the customer application development & delivery application infrastructure technologies artificial intelligence (AI) automation business models business process management (BPM) business technology (BT) chatbots chief information officer (CIO) employee engagement prediction predictions 2019 robotic process automation (RPA) robotics shared services AI artificial intelligence Automation business strategy Chief Information Officer (CIO) employee experience operations
Forrester eCommerce
JULY 1, 2019
One strategy is to use a digital process automation solution with strong low-code development tools to meet the demand. Driving successful digital transformation will require developing a lot of software – much more than we’ve ever had to in the past.
UpSellIt
DECEMBER 4, 2019
By utilizing a tiered coupon strategy to incentivize shoppers on three major jewelry websites, UpSellit was able to track the efficacy of incentives based on cart value thresholds. . Thus, the smallest incentive of the tiered coupon strategy proved to be the most effective.
Forrester eCommerce
MARCH 29, 2018
brand experience consumer packaged goods (CPG) customer experience strategy digital business digital customer experience digital disruption digital transformation direct to consumer Manufacturing online retail retailDirect-to-consumer (D2C) commerce is not a new concept for branded manufacturers, but there is certainly renewed interest and more options to choose from.
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