The New Era Of Marketing Strategy

Forrester eCommerce

As marketing strategy changes and marketing resources shift, so do consumers and customer loyalty — today, consumers use more devices, ad blockers and other privacy protection tools, and still have increasingly sophisticated customer […].

Brands Must Revamp Digital Commerce Strategy

Forrester eCommerce

The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]. Should all brand sell directly to customers online? How should brands work with marketplaces?

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The Insights Beat: Save Your Data Strategy From A Nosedive

Forrester eCommerce

Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)

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12 Lovable Valentine’s Day Marketing Strategies for 2020


Only… Ecommerce Marketing Holiday Ideas & StrategiesBased on statistics from the National Retail Federation on Valentine’s Day celebrations, 2019 was a bad year for love.

Elements Of Reputation: Traits That Indicate A Thoughtful Tech GTM Strategy

Forrester eCommerce

How can enterprise buyers gauge if their vendor partner has a robust internal strategy and thus […]. How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally.

B2B 208

Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

Leverage Forrester’s Business Strategy Workshops To Accelerate Digital Transformation

Forrester eCommerce

Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here.

Employee Personas Strengthen Your EX Strategy

Forrester eCommerce

It’s an exciting time to join Forrester as CX culture analyst. My colleagues are thought leaders at the forefront of customer experience (CX), as well as employee experience (EX).

A Timeline Guide For Your 5G Strategy

Forrester eCommerce

The rollout of 5G is much more evolutionary than the rollout scenarios of previous cellular standards. age of the customer 5G carrier networking telco Telecommunications

Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

Multinationals that want to develop their B2B online commerce business in China will need to clearly define their strategy, including what payment solutions […]. As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike.

A Guide To 5G Strategy

Forrester eCommerce

The hype around 5G is growing.

Data Strategy and Insights Forum: Data Governance Goes Ambient with a Digital Strategy

Forrester eCommerce

data governance data management data strategy Forrester eventsData governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you?

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Data Strategy & Insights 2019: Reimagine To Reinvent

Forrester eCommerce

Discover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum. advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promoted

Google Ads Bid Strategy Crash Course

Store Growers

Then an automated bid strategy could make your life a lot easier. And while some of these bidding strategies can really help to sell more, others are the equivalent of giving Google direct access to your bank account. What exactly is a bid strategy? How to set up a bid strategy.

Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester eCommerce

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy.

Connect Your In-Store Experience to Your Online Marketing Strategy


To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. Here’s how to build an effective marketing strategy across channels whatever your business model.

How To Incorporate AI Into Your 2020 Healthcare Strategy

Forrester eCommerce

With 2020 on the horizon, leading healthcare organizations (HCOs) are starting their strategic planning. Forrester’s latest data shows more than half of healthcare purchase influencers are planning new or increased investment in AI tools over the next 12 months.

Customer retention strategy


The post Customer retention strategy appeared first on ECOMMERCE GROWTH Blog. Customer Retention customer experience strategy customer retention rate customer satisfaction ecommerce customer retention retention rate optimization

Building a Modern Data Strategy


Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. The post Building a Modern Data Strategy appeared first on Bronto Blog. Marketing Strategy Partners

Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard.

There’s No “Data Strategy” — Align Insights Priorities To Your Business Strategy

Forrester eCommerce

Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. […

Events 246

Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Forrester eCommerce

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?


Although you may attract new traffic to your website and get a spike in ecommerce sales, constant coupons are hardly a viable strategy for building a long-term, sustainable ecommerce business that attracts loyal customers. Article Optimization coupons discounting marketing strategy

Healthcare Organizations Are Future-Proofing Strategy And Operations With Cloud

Forrester eCommerce

Healthcare organizations (HCOs), once cloud laggards, are embracing public and private cloud services to address a wide range of business problems.

So What is CX Strategy Anyway?

Forrester eCommerce

Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].

eCommerce Merchandising Strategy: Cross-Selling


Online merchandising is one aspect that must not be overlooked in your eCommerce marketing strategy. Does your eCommerce merchandising strategy include an effective cross-selling technique? Strategy eCommerce

Marketing Unboxed: Unpacking Away’s Marketing Strategy


We didn’t even get into their cart abandonment, retargeting, and social media strategies, which were just as well thought-out. The post Marketing Unboxed: Unpacking Away’s Marketing Strategy appeared first on Zaius.

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

B2B 233

The Google Ads Strategy of Purple Mattresses

Store Growers

Here is their broad strategy: Create great and memorable ads to brand “Purple = good mattress” into people’s mind. Comparing dollars in vs dollars out gave them the confidence that this was the right strategy to pursue. Imagine a new brand launching in a hyper-competitive market.

Join Us At Forrester’s Data Strategy & Insights 2019 Forum

Forrester eCommerce

We’ll help you get there at this year’s Data Strategy & Insights Forum in Austin, Texas. data and analytics leader, you have the means?to?help?your your company reimagine?your your business. There’s an opportunity for you to become a meaningful change agent in your organization. Not sure where or how to start? Reimagine To Reinvent In most organizations, data […]. age of the customer

Use Product Detail Page Views to Fuel Your Email Strategy


If you make good use of the data you collect on your buyer’s visits to your product detail pages, you can add serious fuel to your email marketing strategy. With the right product detail page data, you can power your entire email strategy and drive real results for your brand.

B2C 279

Predictions 2019: Automation Will Become Central To Business Strategy And Operations

Forrester eCommerce

age of the customer application development & delivery application infrastructure technologies artificial intelligence (AI) automation business models business process management (BPM) business technology (BT) chatbots chief information officer (CIO) employee engagement prediction predictions 2019 robotic process automation (RPA) robotics shared services AI artificial intelligence Automation business strategy Chief Information Officer (CIO) employee experience operations

Digital Process Automation: An Important Part Of Your Digital Transformation Strategy

Forrester eCommerce

One strategy is to use a digital process automation solution with strong low-code development tools to meet the demand. Driving successful digital transformation will require developing a lot of software – much more than we’ve ever had to in the past.

Boosting Sales with a Tiered Coupon Strategy


By utilizing a tiered coupon strategy to incentivize shoppers on three major jewelry websites, UpSellit was able to track the efficacy of incentives based on cart value thresholds. . Thus, the smallest incentive of the tiered coupon strategy proved to be the most effective.

Q&A: Branded Manufacturers Digital Commerce Strategies

Forrester eCommerce

brand experience consumer packaged goods (CPG) customer experience strategy digital business digital customer experience digital disruption digital transformation direct to consumer Manufacturing online retail retailDirect-to-consumer (D2C) commerce is not a new concept for branded manufacturers, but there is certainly renewed interest and more options to choose from.