Forrester eCommerce

OCTOBER 26, 2022

Are you responsible for building, improving, or evolving your company’s digital business strategy? If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you!

Financial Services 195

Financial Services Retail Travel Improvements 195

Forrester eCommerce

APRIL 20, 2022

Product strategy, along with marketing and sales strategy, must be a part of the overall business strategy.

Marketing 195

Marketing B2B Customer Management 195

Kissmetrics

OCTOBER 1, 2022

If sub-brands are part of your company’s brand architecture, a well-defined sub-brand SEO strategy helps keep the lines clear. From an SEO perspective, this makes for an ideal keyword strategy. So, of course, your sub-brand SEO keyword strategy needs to be sharp to support it. Use keyword research to formulate this strategy.

SEO 288

SEO Marketing Banking Customer 288

Forrester eCommerce

AUGUST 25, 2020

Which strategy — modernize or transform — will depend on your firm’s digital maturity and economic situation. “Digital transformation” is overused, overhyped, and open to broad interpretation. Is transformation still relevant in a post-COVID world? My last post highlights […].

Customer 487

Customer Management 487

Forrester eCommerce

APRIL 20, 2021

At a time when many firms are trying to regain their footing or set a new course, having a clear, comprehensive marketing strategy that supports the business’s future vision is critical. Avoid these common missteps.

B2B 389

B2B Marketing Customer 389

FastSpring

MAY 25, 2023

Optimizing your SaaS Pricing Strategy for new MRR vs. net revenue retention. Inflation isn’t flat: Vary your strategy. Track the Effects of Any Changes to Your SaaS Pricing Strategy Carefully monitor the effects of any changes to your SaaS pricing model using reporting and analytics tools. How FastSpring can help.

Subscription 146

Subscription Customer Presentation WooCommerce 146

Forrester eCommerce

MARCH 2, 2023

This blog outlines Forrester’s existing Security & Risk research to help organizations navigate, manage, and prepare their organizations for the implications of the National Cybersecurity Strategy.

Blog 195

Blog Management Customer 195

Forrester eCommerce

FEBRUARY 7, 2023

If this is true for your business, you’re in need of a gift card strategy refresh. If you’re like many retailers, you treat gift cards as a product – with product leads and inventory planning priorities. Today’s advancements in payments tech and digitization mean that your gift cards can (and should!) be so […]

Gifts 195

Gifts Retail 195

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects. Why Do You Need a B2B Content Marketing Strategy?

B2B 347

B2B B2C Multi-channel Marketing 347

Kissmetrics

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

Social Media 284

Social Media SEO Marketing Channel 284

Forrester eCommerce

JUNE 17, 2021

B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.

Marketing 307

Marketing B2B Customer 307

UpSellIt

APRIL 12, 2023

That’s what ecommerce remarketing strategies do. That’s why ecommerce remarketing strategies are a crucial element of marketing for online retailers. In this blog post, we will discuss ecommerce remarketing strategies best practices and how businesses can incorporate them into their marketing plans.

eCommerce 136

eCommerce Online Retail Social Media Retail 136

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward. Me neither.

Marketing 364

Marketing SEO PPC Social Media 364

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. 7 Fitness Advertising Strategies to Test.

Social Media 348

Social Media Marketing B2B Customer 348

Forrester eCommerce

OCTOBER 4, 2022

Learn how industrial technology firm Oshkosh transformed its Digital Technology organization to become future fit and receive Forrester's Technology Strategy Impact award.

Technology 195

Technology Information Customer 195

Kissmetrics

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. 10 Snapchat Ad Strategies and Resources. Here are some of the best Snapchat ad strategies and resources to help you mimic their success and grow your business. How to Use Polls in Your Snapchat Ads Strategy.

eCommerce 362

eCommerce Social Media Download White Paper 362

UpSellIt

JUNE 1, 2023

In this blog, we’ll uncover 6 essential lead capture strategies for ecommerce. With that being said, let’s move on to six essential lead capture strategies specifically designed for ecommerce. 6 Lead Capture Strategies for Ecommerce 1. Catering to this segment specifically can enhance your lead capture strategy.

eCommerce 78

eCommerce Mobile Customer Information 78

Forrester eCommerce

MAY 17, 2023

Today’s winning digital strategies could be rendered meaningless by digital agents such as AgentGPT. Read this blog to learn why.

Blog 195

Blog Retail 195

Forrester eCommerce

JUNE 29, 2021

In today’s volatile and uncertain environment, it is getting harder and harder for Tech Executives to deliver the right strategy to enable customer obsession. Forrester’s Future Fit Technology strategy helps you be successful.

Customer 284

Customer Technology 284

Forrester eCommerce

OCTOBER 21, 2022

Congratulations to Enel as the EMEA region winner for Forrester’s inaugural Technology Strategy Impact award.

Technology 195

Technology Events Information Customer 195

Forrester eCommerce

NOVEMBER 8, 2022

Yet if you ask each member of your executive leadership team how they define go-to-market strategy, you will likely get a different answer from each of them. It’s more important than ever for B2B organizations to make sound strategic decisions.

Marketing 195

Marketing B2B 195

Kissmetrics

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. You should see something like this: 4.

Social Media 353

Social Media Customer B2C Improvements 353

Forrester eCommerce

APRIL 15, 2021

Tired of hearing the phrase “Culture eats strategy for breakfast”? Otherwise, the strategy stalls out or even negatively impacts the culture.

Customer 293

Customer 293

Wiser

MAY 15, 2023

For some, implementing a new pricing strategy can feel like a real shot in the dark. By regularly measuring the effectiveness of your strategies, you can determine if your current prices are performing as expected and adjust as needed. But what factors into an effective pricing strategy? And how exactly do you measure this?

Consumer 109

Consumer Marketing Retail Customer 109

Kissmetrics

SEPTEMBER 18, 2020

According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. What’s more important is choosing a company that can execute that strategy. Here’s a list of our picks for the best digital strategy companies in the world.

Channel 325

Channel Marketing Document Customer Experience 325

Retail TouchPoints

MAY 22, 2023

Businesses must adopt new marketing strategies to distinguish their ads from the rest. Marketers can overcome these blind spots through the use of various data-driven marketing strategies. Implementing data-based marketing strategies can drive improved brand sentiment, loyalty, and engagement.

Consumer 116

Consumer eCommerce Retail Marketing 116

UpSellIt

MAY 24, 2023

Ecommerce discount strategies are pretty much non-negotiable. What is an Ecommerce Discount Strategy? An ecommerce discount strategy is a plan put in place by online retailers to offer various types of discounts and promotions to their customers, for specific reasons. At what point in the funnel will discounts appear?

eCommerce 78

eCommerce Shipping Subscription Online Retail 78

Kissmetrics

DECEMBER 10, 2021

Best Practises for Using Anchor Text in Your SEO Strategy. These will be simple, basic guides that can help you develop a more nuanced strategy with time. When it comes to creating a strategy for anchor texts that help SEO, I’ve found that using your own unique and varied approach is best. Tip #1: Stay On Topic.

SEO 363

SEO Blog Recommendation Definition 363

Kissmetrics

AUGUST 10, 2021

Strategy #1: Research Your Niche. Strategy #2: Develop an Online Presence and Following. Strategy #3: Create a Blurb and Press Kit. Strategy #4: Design an Eye-Catching Book Cover. Strategy #5: Run Targeted Ads on Social Media. Strategy #6: Create a Mailing List to Market Your Book. An arm and a leg.

Books 342

Books Marketing Social Media Information 342

Kissmetrics

NOVEMBER 13, 2020

Using quizzes in your marketing strategy is one of the most underrated marketing moves. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation.

Marketing 363

Marketing Recommendation Social Media Customer 363