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Where to start with insights-driven strategy?

Forrester eCommerce

For many executives getting started with forming a data team and insights strategy, the road forward is not so clear. Silly Dorothy. She had it so easy. Dorothy had a magical guide that popped up when she needed help the most. Executives find themselves bewildered and disoriented in a strange […]

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What Makes A Future Fit Technology Strategy?

Forrester eCommerce

Learn the best practices for how you can build a future fit technology strategy in each of platforms, practices, partners, and people.

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What Makes A Future Fit Practice Strategy?

Forrester eCommerce

A future fit technology strategy has emerged as a cornerstone for propelling customer-centric business growth in today’s dynamic business environment — and the primary enabler of this strategy are the adaptive practices that facilitate collaboration, coordination, and continuous improvement across departments, business units, and partners.

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What Makes A Future Fit Platform Strategy?

Forrester eCommerce

We added the submitting companies’ real-world examples to help you understand the full future fit platform strategy and see how it could support your organization. We identified the platform best practices found in the other submissions to the inaugural TSI Awards.

Other 195
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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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Make Data Strategy Your New Year’s Resolution

Forrester eCommerce

Start 2022 with renewed marketing opportunity by assessing your data strategy and finding opportunities to round out your understanding of customers and prospects.

Consumer 370
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What’s Up With The SAP’s Cloudification Strategy in Europe

Forrester eCommerce

At the DSAG (German-speaking SAP User Group) Technology Days in Mannheim – Germany – SAP customers discussed the new SAP Cloud Strategy.

Customer 195
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Marketing-Led Post-COVID-19 Growth Strategies

In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Understanding marketing strategy & performance. Here’s what’s covered: How data-driven marketing drives the customer experience. The most challenging obstacles to data-driven marketing success.

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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way.

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A Proven Guide to Recruiting Passive Candidates

At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it. Download the guide for tips that can help you build a recruitment strategy that attracts both active and passive candidates for the best possible mix.