A Guide To 5G Strategy

Forrester eCommerce

The hype around 5G is growing.

Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

Marketing Unboxed: Unpacking Away’s Marketing Strategy


We didn’t even get into their cart abandonment, retargeting, and social media strategies, which were just as well thought-out. The post Marketing Unboxed: Unpacking Away’s Marketing Strategy appeared first on Zaius.

Leverage Forrester’s Business Strategy Workshops To Accelerate Digital Transformation

Forrester eCommerce

Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here.

Connect Your In-Store Experience to Your Online Marketing Strategy


To be able to provide a consistent experience that will turn casual browsers into loyal customers, you need to make sure you connect your in-store experience with your online marketing strategy. Here’s how to build an effective marketing strategy across channels whatever your business model.

Data Strategy and Insights Forum: Data Governance Goes Ambient with a Digital Strategy

Forrester eCommerce

data governance data management data strategy Forrester eventsData governance is good for you, they said. Data governance de-risks your business, they said. Data should be owned by the business, they said. How’s that working for you?

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There’s No “Data Strategy” — Align Insights Priorities To Your Business Strategy

Forrester eCommerce

Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. […

Events 241

Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard.

The Google Ads Strategy of Purple Mattresses

Store Growers

Here is their broad strategy: Create great and memorable ads to brand “Purple = good mattress” into people’s mind. Comparing dollars in vs dollars out gave them the confidence that this was the right strategy to pursue. Imagine a new brand launching in a hyper-competitive market.

Engage Buyers Between Purchases with an Ecommerce Content Strategy


Your ecommerce content strategy should help build a positive feeling about your brand, and ensure it stays top of the customer’s mind. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.

Use Product Detail Page Views to Fuel Your Email Strategy


If you make good use of the data you collect on your buyer’s visits to your product detail pages, you can add serious fuel to your email marketing strategy. With the right product detail page data, you can power your entire email strategy and drive real results for your brand.

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Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?


Although you may attract new traffic to your website and get a spike in ecommerce sales, constant coupons are hardly a viable strategy for building a long-term, sustainable ecommerce business that attracts loyal customers. Article Optimization coupons discounting marketing strategy

Building a Modern Data Strategy


Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. The post Building a Modern Data Strategy appeared first on Bronto Blog. Marketing Strategy Partners

Predictions 2019: Automation Will Become Central To Business Strategy And Operations

Forrester eCommerce

age of the customer application development & delivery application infrastructure technologies artificial intelligence (AI) automation business models business process management (BPM) business technology (BT) chatbots chief information officer (CIO) employee engagement prediction predictions 2019 robotic process automation (RPA) robotics shared services AI artificial intelligence Automation business strategy Chief Information Officer (CIO) employee experience operations

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

B2B 223

How to Create a Global SEO Strategy


I have analytics access to 18 other companies that have a global strategy due to my ad agency. The post How to Create a Global SEO Strategy appeared first on Neil Patel. As a child, I did everything that most kids did.

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So What is CX Strategy Anyway?

Forrester eCommerce

Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].

Data Strategy & Insights 2018 Forum Workshops Deliver Immediate Dividends

Forrester eCommerce

I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. advanced analytics architecture & technology strategy big data business intelligence chief information officer (CIO) customer analytics customer data data governance data insights data integration digital business

Turn Voice And Language Innovation Into A Conversational Strategy

Forrester eCommerce

However, conversational marketing is not new: It is simply based on listening to your customers, incorporating feedback into your marketing strategy, and communicating back to them in […].

WEBINAR: Smart Ecommerce Discount Strategies to Drive Revenue


However, there’s usually no strategy behind the discount, which could be hurting your ecommerce brand. Discounts are not a viable strategy for building a long-term, sustainable business that attracts loyal customers. Strategies for a smarter approach to discounting. The post WEBINAR: Smart Ecommerce Discount Strategies to Drive Revenue appeared first on Zaius. Optimization video discount strategy ecommerce strategy webinar

4 steps to create a unified ecommerce strategy


The post 4 steps to create a unified ecommerce strategy appeared first on Get Elastic Ecommerce Blog. Omnichannel Commerce marketing strategyThis post originally appeared on CMSwire.com. Just when marketers solve one problem, another rears its head.

Email strategy teardown: Target


A successful email marketing strategy treats your subscribers as people rather than as email addresses on a master list. For this latest email strategy teardown , I’ve dissected how a big name retailer makes this personal connection in its email marketing.

Q&A: Branded Manufacturers Digital Commerce Strategies

Forrester eCommerce

brand experience consumer packaged goods (CPG) customer experience strategy digital business digital customer experience digital disruption digital transformation direct to consumer Manufacturing online retail retailDirect-to-consumer (D2C) commerce is not a new concept for branded manufacturers, but there is certainly renewed interest and more options to choose from.

Strategies to Grow Your Email List Pre-Purchase


That’s why you need to have strategies in place to grow your email list before a customer has made their first purchase with you. But it’s a controversial strategy, and one you have to be really careful about using.

Mobile Content Strategy: 3 Key Steps


Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. The post Mobile Content Strategy: 3 Key Steps appeared first on Zmags.

Mobile 238

The Cross-Sell and Upsell Strategies Every B2C Marketer Needs


If you’re still not sold on investing more in upselling and cross-selling strategies, think about this: an average of 1%0 to 30% of e-commerce revenues comes from the help of product recommendations. Effective upselling and cross-selling strategies.

B2C 258

The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]


How to Master Your Facebook Ad Targeting Strategy : Learn effective techniques to use in each campaign type, see some real examples, and how to approach measuring your results. Ecommerce Marketing Omnichannel Strategies advertising Facebook marketing strategies

Forrester’s First-Ever Data Strategy & Insights Forum Don’t Miss It!

Forrester eCommerce

advanced analytics architecture & technology strategy big data data integration data management data virtualization database management systems (DBMSes) enterprise architectureToday, business users need trusted data fast to make better business decisions, while BT wants to lower costs, minimize complexity, and improve efficiency. In addition, the proliferation of data, and explosion of new data sources such as social media, IoT and mobile further aggravates the issue.

Google Shopping Strategies to Fight Amazon


To do this, you need an omnichannel marketing strategy that can help you take advantage of new opportunities as they arise. This requires an omnichannel strategy that takes advantage of every channel your buyers may decide to shop on. As Google determines when your product listing ads show up and for which queries, you should take a similar approach to your SEO strategy for optimizing your website to appear high in the search results for your chosen keywords.

All Brands Need A Full-Fledged Digital Commerce Strategy

Forrester eCommerce

age of the customer B2C ecommerce brand & product web sites brand experience branding digital business digital customer experience digital disruption digital marketing digital transformation ecommerce online retail retail brand commerce digital retail digital strategy

Do You Have an Effective Omnichannel Marketing Strategy?


If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. Most importantly, your omnichannel marketing strategy must be consistent. How do I create an omnichannel marketing strategy?

Drive Ecommerce Sales with a Funnel Strategy


With this move to online, ecommerce retailers need sound strategies to drive business growth — that means retaining existing customers and attracting new ones by meeting them when and where they shop. The buying habits of Americans are in flux. Increasingly, purchases are being made online.

Why Your Online Marketing Strategy Needs To Cater To Millennials And Gen Z

Retail TouchPoints

But with the influx of Gen Z, brands must now revamp their marketing strategies to cater to both generations. As Gen Z continues to attract and retain media attention and drive social media usage, savvy brands should tailor their online advertising strategies to stay ahead of the curve.

A Facebook Advertising Strategy For Ecommerce Stores That Really Works

My Wife Quit Her Job

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues.

Tier It Up: A Winning Strategy For Customer Success Management Programs

Forrester eCommerce

When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business?