Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

Leverage Forrester’s Business Strategy Workshops To Accelerate Digital Transformation

Forrester eCommerce

Watch the video below to learn how Forrester is leveraging design thinking in our business strategy workshops to help executives unlock customer value. corporate strategy digital business digital transformation ebusiness strategyLooking for help with rethinking your current business model? Accelerate your own digital transformation by booking an inquiry or by checking out my research here.

The Google Ads Strategy of Purple Mattresses

Store Growers

Here is their broad strategy: Create great and memorable ads to brand “Purple = good mattress” into people’s mind. Comparing dollars in vs dollars out gave them the confidence that this was the right strategy to pursue. Imagine a new brand launching in a hyper-competitive market.

Digital Myth No. 4: Your Company Needs A Digital Strategy

Forrester eCommerce

When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy.

There’s No “Data Strategy” — Align Insights Priorities To Your Business Strategy

Forrester eCommerce

Greetings from sunny but cold Orlando, where the inaugural Forrester Data Strategy & Insights Forum just wrapped up. During the event, I spent time with a seasoned data professional who joined me as a panelist in my session and who took advantage of the wealth of wisdom dispensed in keynotes and deep dives throughout the event. […

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Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard.

Building a Modern Data Strategy


Retail is evolving, and brands that don’t adopt new technological skills and data strategies will not last. The post Building a Modern Data Strategy appeared first on Bronto Blog. Marketing Strategy Partners

Predictions 2019: Automation Will Become Central To Business Strategy And Operations

Forrester eCommerce

age of the customer application development & delivery application infrastructure technologies artificial intelligence (AI) automation business models business process management (BPM) business technology (BT) chatbots chief information officer (CIO) employee engagement prediction predictions 2019 robotic process automation (RPA) robotics shared services AI artificial intelligence Automation business strategy Chief Information Officer (CIO) employee experience operations

Before Your Next Product Launch, Try These 5 Engagement Strategies


Check out these five pre-launch engagement strategies. That’s why it’s important to decide key metrics and set benchmarks for your engagement strategies. The objective of the product launch serves as a guidepost for your pre-launch engagement strategies. Launch Strategies

Use Product Detail Page Views to Fuel Your Email Strategy


If you make good use of the data you collect on your buyer’s visits to your product detail pages, you can add serious fuel to your email marketing strategy. With the right product detail page data, you can power your entire email strategy and drive real results for your brand.

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Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

account-based marketing (ABM) B2B marketing customer data data insights data management data quality & data governance analytics B2B Marketing big data digital strategy

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So What is CX Strategy Anyway?

Forrester eCommerce

Talk to 10 different customer experience (CX) professionals and you may get 10 different definitions of what a CX strategy is and what it does. One CX professional from a company with more than $65 billion of funds under management confided in us, “[When we started], we didn’t even know what a CX strategy was […].

Data Strategy & Insights 2018 Forum Workshops Deliver Immediate Dividends

Forrester eCommerce

I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. advanced analytics architecture & technology strategy big data business intelligence chief information officer (CIO) customer analytics customer data data governance data insights data integration digital business

Email strategy teardown: Target


A successful email marketing strategy treats your subscribers as people rather than as email addresses on a master list. For this latest email strategy teardown , I’ve dissected how a big name retailer makes this personal connection in its email marketing.

Turn Voice And Language Innovation Into A Conversational Strategy

Forrester eCommerce

However, conversational marketing is not new: It is simply based on listening to your customers, incorporating feedback into your marketing strategy, and communicating back to them in […].

The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]


How to Master Your Facebook Ad Targeting Strategy : Learn effective techniques to use in each campaign type, see some real examples, and how to approach measuring your results. Ecommerce Marketing Omnichannel Strategies advertising Facebook marketing strategies

Mobile Content Strategy: 3 Key Steps


Why Your Mobile Content Strategy Matters Retailers have only recently begun to give mobile ecommerce its due. The post Mobile Content Strategy: 3 Key Steps appeared first on Zmags.

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Q&A: Branded Manufacturers Digital Commerce Strategies

Forrester eCommerce

brand experience consumer packaged goods (CPG) customer experience strategy digital business digital customer experience digital disruption digital transformation direct to consumer Manufacturing online retail retailDirect-to-consumer (D2C) commerce is not a new concept for branded manufacturers, but there is certainly renewed interest and more options to choose from.

New Year, New Strategy!


In “ Looking Back at Your 2018 Strategy ,” we went over several indicators of issues within your sales funnel. Good email strategy can be summed up in two words: “short” and “sweet”. Happy New Year! . It’s officially 2019, and there’s never been a better time to be in eCommerce.

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?


Although you may attract new traffic to your website and get a spike in ecommerce sales, constant coupons are hardly a viable strategy for building a long-term, sustainable ecommerce business that attracts loyal customers. Article Optimization coupons discounting marketing strategy

All Brands Need A Full-Fledged Digital Commerce Strategy

Forrester eCommerce

age of the customer B2C ecommerce brand & product web sites brand experience branding digital business digital customer experience digital disruption digital marketing digital transformation ecommerce online retail retail brand commerce digital retail digital strategy

A Facebook Advertising Strategy For Ecommerce Stores That Really Works

My Wife Quit Her Job

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues.

Forrester’s First-Ever Data Strategy & Insights Forum Don’t Miss It!

Forrester eCommerce

advanced analytics architecture & technology strategy big data data integration data management data virtualization database management systems (DBMSes) enterprise architectureToday, business users need trusted data fast to make better business decisions, while BT wants to lower costs, minimize complexity, and improve efficiency. In addition, the proliferation of data, and explosion of new data sources such as social media, IoT and mobile further aggravates the issue.

Drive Ecommerce Sales with a Funnel Strategy


With this move to online, ecommerce retailers need sound strategies to drive business growth — that means retaining existing customers and attracting new ones by meeting them when and where they shop. The buying habits of Americans are in flux. Increasingly, purchases are being made online.

Five Creative Word of Mouth Strategies To Get You Noticed


The post Five Creative Word of Mouth Strategies To Get You Noticed appeared first on Zmags. Everyone knows how important word of mouth is for a business. Besides hearing the same thing over and over about how to implement […].

Tier It Up: A Winning Strategy For Customer Success Management Programs

Forrester eCommerce

When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business?

Holiday Readiness Series: Take Your Social Strategy to the Next Level

Retail TouchPoints

There’s no better time than now to get your social strategy ready for the gift-buying rush. Here are four tips to inform your holiday social strategy: 1. Holiday Readiness Series e-Commerce marketing commerce cloud social strategy Salesforce

WEBINAR: Smart Ecommerce Discount Strategies to Drive Revenue


However, there’s usually no strategy behind the discount, which could be hurting your ecommerce brand. Discounts are not a viable strategy for building a long-term, sustainable business that attracts loyal customers. Strategies for a smarter approach to discounting. The post WEBINAR: Smart Ecommerce Discount Strategies to Drive Revenue appeared first on Zaius. Optimization video discount strategy ecommerce strategy webinar

Looking Back at Your 2018 Strategy


In this blog, we’ll highlight several of the key measurements to pay attention to as you go through your annual metrics for both your email remarketing strategy and your website. Several statistics can point to where your strategy is working and where it’s lagging behind. Looking Back.

33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]


Below are 33 of the ecommerce strategies –– which are really just stories –– that have inspired me, from 12 of some of my favorite brands (innovating their way to crazy success). Video is a major part of his ecommerce strategy. Ecommerce Strategies from BombTech Golf.

Email Strategy Teardown: MunchPak vs. graze


We’re kicking off our eighth email strategy teardown in our series of email strategy teardowns. This time around, I’m breaking down the ecommerce email marketing strategies behind two super successful subscription snack box services.

Supercharge Your 2018 Holiday Strategy


For retailers, however, The post Supercharge Your 2018 Holiday Strategy appeared first on Bronto Blog. Holiday Marketing Marketing StrategyYour guide to using shopper identification techniques to win during the 2018 holiday season and beyond.

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How to Sell on WordPress: The Opportunity, The Tools, The Strategy


According to Statista in 2017, annual retail ecommerce sales worldwide reached $2.3 trillion, and are projected to double by 2021.… … How to Sell Online

The Importance Of Adopting An Enterprise Mobile Lifestyle Strategy

Retail TouchPoints

But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy?

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Strategies to Grow Your Email List Pre-Purchase


That’s why you need to have strategies in place to grow your email list before a customer has made their first purchase with you. But it’s a controversial strategy, and one you have to be really careful about using.