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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

There’s an analogy here to what is happening in retail, as retailer leaders have become increasing immersed in technology-driven innovation over the past decade. Retailers are being slowly pulled along with technology’s evolution without feeling any sense of impending doom. No army of humans can do this. That sounds good.

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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. On top of that, articles of 3,000+ words get twice the amount of page views and 24% more shares.

Blog 158
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30 B2B ecommerce experts to follow

GetElastic

He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation. Clark is an experienced ecommerce professional with a demonstrated history of working successfully in the technology and services industry.

B2B 163
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February 2022 SEO News Recap

ROI Revolution

How AI powers great search results is the latest explainer from Google, explaining how each of these technologies has been used in search and how all of the systems work together. One of the most newsworthy points to come out of this article concerns MUM, the Multitask Unified Model. White Paper | Replatforming Your Website?

SEO 78
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Top Customer-Driven B2B eCommerce Trends

GetElastic

By utilizing technology such as Progressive web applications , Headless , and The Cloud, in addition to implementing new loyalty programs and taking advantage of AI, B2B manufacturers are leveraging data and consumer insights to cater to more niche and unique needs. 69% of B2B buyers are willing to pay more for a personalized experience.

B2B 146
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How To Make An Attention-Catching White Paper

365 Retail

A white paper is something that people don’t like to read. When you hand them an attention-grabbing, colorful magazine or brochure of good quality they will appreciate it more than a dry boring white paper. A plain old white paper won’t do the trick for you anymore. The following things: .

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The One Thing Every CHRO Needs Before Investing in AI

Bronto

In a recent IBM Smarter Workforce Institute white paper, “ Competencies in the Cognitive Era ,” my team found three examples of how effective cognitive computing relies on strong competency frameworks to improve efficiency in HR: recruitment, career coaching and learning.