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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Takeaway : It’s time to dig deep.

Marketing 237
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Bed Bath & Beyond Builds Out Finance Team with Hiring of Former Tiffany Exec

Retail TouchPoints

Crossen has been with the company since 2001; The hiring of Susie A. .” In tandem with Barresi’s hiring, the retailer also announced a number of other changes in senior finance positions, including: The promotion of Laura Crossen to SVP of Treasury, Tax, and Finance Transformation, effective immediately.

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Best Practices For Brand And Retailers: Harnessing The Impact Of Social Media

RTP blog

Three Factors In The Branded World: Volume, Speed And Quality The omnichannel world requires a massive volume of visual content, and the pace of production increasingly requires on-demand or real-time capabilities as dictated by the market dynamics of fast retail, e-Commerce, and social media. of every $1.00 spent online.

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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It Rather than focusing on checking off boxes, Earle tries to step outside them and remix the traditional ways Johnny Cupcakes markets to customers across digital channels.

Retail 235
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How Razorgator Increased AOV With Segmentation and Dynamic Content

Optimizely

Founded in 2001, Razorgator is a rapidly-growing online secondary ticket marketplace for major sporting events, concerts, and theater performances. Although the Razorgator team was already achieving growth by making the most of their existing email marketing technology, they knew it was limiting their potential to do even more.

B2C 150
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The E-Commerce Trends to Watch in 2020

ChannelAdvisor

If someone had suggested back in 2001 that we’d soon live in a world with automated drone deliveries and voice-assisted shopping, you might have secretly questioned their sanity. . And an entire industry can expand from a couple of key channels to an explosion of 100+ marketplaces generating trillions of dollars in global revenue. .

eCommerce 104
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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. We surveyed over 170 marketing professionals for data-backed insights into the top current digital marketing initiatives and trends. of the desktop market share as of January 2022. respectively.

PPC 78