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Consumer Spending Will Be Our Best Economic Barometer

Retail TouchPoints

We don’t have a COVID-19 crystal ball to see how this uncertainty will pan out, but we can see that consumer spending is shifting amid the pandemic. Disposable income and the savings rates for consumers — despite the nearly Great-Depression-level unemployment numbers — are at multi-year highs. Consumers may do one of three things: 1.

Consumer 120
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The B2B Of The Future: Bot To Bot Marketing

RTP blog

Think beyond today’s experimental first-generation chatbots on consumer messaging platforms like Facebook Messenger, Kik and WeChat — and the enterprise versions of these digital denizens that live on business chat services like Slack and Skype. Personal bots, representing consumers, will negotiate with business bots, representing brands.

B2B 150
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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. B2B eCommerce Experts. LinkedIn. Check Out More Content. Brian Beck: CEO, BECK Ecommerce.

eCommerce 113
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3 Ways AR and VR can help brands and retailers adapt to the New Normal

GetElastic

Prior to COVID-19, analysts were bullish on AR and VR for retail and B2B commerce. Deloitte predicted 100M consumers would use AR to shop online or in-store in 2020, while Gartner claimed 46% of retailers were planning to deploy AR or VR in turn. 71% of consumers would shop at a store more often if they offer AR.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Keeping up with what you should be measuring or targeting can be exhausting, difficult, and time-consuming. Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them. The company was founded in 2008 and first sold software through Cisco exclusively.

Marketing 362
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Cross-Border Commerce 101: The History, The Lingo, The $900B Opportunity

BigCommerce

Bezos gave way to a plethora of technology advancements that have accelerated market disruption causing increases in consumer demand, competition, and emerging technologies. . 2008 – Push notification technology launched. Cross-border commerce is the online selling of goods to consumers in different countries.

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Blue Acorn Partners with Beringer Capital

Blue Acorn

It was 2008, and the divide between my work and my passion was growing. A lot has changed in retail, consumer behavior, and commerce, whether that be between businesses and consumers or businesses with other businesses. By day, I consulted and implemented CRM for enterprises across the southeast.

B2C 76