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Why B2C Branding is Really a Management Tool

Optimizely

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” When you are on-brand, it means you manage your company based on the brand’s DNA. Here’s how you should approach branding and use it as a tool to manage your entire B2C business.

B2C 323
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14 Niche Marketplaces to List Your B2C Services

Kissmetrics

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C 294
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WEBINAR: The Rise of the B2C Marketer

Optimizely

The role of B2C marketers is shifting rapidly. The marketer’s role is now evolving beyond simple campaign management to far more. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. Watch the Webinar Now.

B2C 150
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Announcing The Forrester Wave™: Omnichannel Order Management, Q3 2014

Forrester Omnichannel

Order management systems (OMS's) typically haven't garnered the same attention as other commerce technology. Furthermore, today's order management (OM) systems support complex edge-case order scenarios that include recurring orders, pre-orders,back orders, partial shipments, split orders, drop shipments, and digital or service items.

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Content Marketing in 2021 and Beyond

Kissmetrics

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. In 2014, social media was becoming the place to post your content. Great marketers measure, manage, and tweak. Point is, video – both recorded and live streaming – is a top tactic in both B2C and B2B.

Marketing 311
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Content Marketing in 2018 and Beyond

Kissmetrics

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. In 2014, social media was becoming the place to post your content.

Marketing 205
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Why Cross Border Ecommerce is the Future of Ecommerce

Ecommerce Platforms

Cross-border ecommerce can refer to online trade between a business (retailer or brand) and a consumer (B2C), between two businesses, often brands or wholesalers (B2B), or between two private persons (C2C), e.g. via marketplace platforms such as Amazon or eBay. trillion (Global B2C GMV, growing at CAGR of 13.5

eCommerce 159