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The Global Reach and Sustainable Impact of Green RFID Technology

Retail TouchPoints

Especially in this era of fast fashion, most retail products are produced overseas and shipped thousands of miles to their destination. The airplanes, ships and trucks used to transport these materials consume significant amounts of fossil fuels, which are tremendously bad for the environment.

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The Future of AR-Enabled 3D Scanning in Fashion Retail

Retail TouchPoints

For ecommerce retailers — particularly those in the fashion sector — this represents a massive opportunity to heighten sales, lower returns and offer customers a new way to shop online. The Problem With Fashion Etail. Fashion comprises the largest segment of ecommerce retail, with a market size of over $500 billion in 2019.

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WEBINAR: The Rise of the B2C Marketer

Optimizely

Lindsey joined the startup in 2014 as the Fashion Management Associate and used her unique skills in both creative and advertising to secure her current position. Watch the Webinar Now. The panel includes: Lindsey Sullivan of Mizzen + Main. Lindsey Sullivan is the Marketing Director at menswear brand, Mizzen+Main.

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

2014 is when we launched our #AerieReal movement, and since then we’re always looking for partners that help amplify our story and share the vision. Some Gen Z consumers are bringing these two realities together by being thriftier and more creative with their purchase decisions and, specifically, their fashion choices.

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. Walmart mandated that its suppliers put it on products by 2022, which has made a big impact on RFID adoption.

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As Legacy Bridal Retailers Flounder, DTC Brand Azazie is Selling 5,000 Dresses a Day

Retail TouchPoints

In 2014, he launched the online bridal brand Azazie , which has experienced massive growth every year since, including during the pandemic, and now sells around 5,000 dresses every day — all without showrooms, snooty salespeople or stick-thin mannequins. Here are the five principles they’re using to accomplish this.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Rohan Moore , founder and CEO of UK fashion company, Olive Clothing. Elli’s fashion company in the United States. Don’t just look at the price retailers are charging for their products, look at the total cost as well (tax + shipping charges + service fees). Determine your shipping costs.