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Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising. The Rise of Mobile Advertising has Been Relentless.

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15 Examples of Great Digital Food Advertisements

Kissmetrics

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Also, adjusting your PPC campaigns seasonally will help you create important audience connections and let your followers know you’re paying attention. Jif Peanut Butter.

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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

Let’s look at Google’s layout changes over the past few years… lucky for us, Orbit Media performed random Google searches in 2013, 2014, and 2015 and compared them to Google’s current layout for us. From SEO to PPC to advertising on TV screens in airplanes, they tried all of the major channels out there. So how did Airbnb win?

SEO 279
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Walmart and Shopify Partner in Channel Expansion Effort

ROI Revolution

Social media: Facebook, Instagram, and Pinterest. In this article, Shopify clarifies that Facebook has been a partner since 2015, but that they are newly joining forces with Facebook Shops. This year, Walmart hopes to add 1,200 Shopify sellers to their online marketplace, with a focus on small- to medium-sized businesses.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

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Amazon Seller’s Ultimate Checklist for Prime Day

ecomdash

Amazon Prime Day is an event that Amazon started back in 2015 to celebrate its 20th anniversary. What started out as a 24-hour sale in 2015 and 2016, grew to 30 hours in 2017, and 36 hours last year. Social media schedule. Amazon PPC bid updates. Google Adwords or paid social ads. Banner ads/graphics.

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4 Ways to Use Micro-Influencers to Grow Your Business

Kissmetrics

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. The growth of influencers and social media platforms is astounding, to say the least. Well, most people turn to SEO or PPC. So what do you do?