Kissmetrics

MARCH 31, 2021

However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. We’ll cover what AdChoices is all about, discuss its relevance to marketers and consumers, and review the initiative’s benefits and potential drawbacks. Simply put, it gives consumers more input into the ads displayed to them.

PPC 221

PPC Consumer Marketing Improvements 221

ChannelAdvisor

DECEMBER 21, 2016

It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. SEO, marketplaces and PPC aren’t going to be your best marketing options.

Multichannel 45

Multichannel PPC Social Media SEO 45

Kissmetrics

FEBRUARY 2, 2021

PPC sports varied results. As of March 2016, the platform was up to 300 million monthly unique users. On Quora, the consumer starts the interaction rather than your business, which means that they are already invested in the conversation. After all, it takes a long time for SEO to impact your business. So what’s the answer?

Social Media 239

Social Media Marketing SEO Other 239

Demac Media

JULY 31, 2017

The Demac team was able to use Google Adwords intelligently and cost efficiently to help Boathouse get a 10x on average return on investment, and a 1000% return on ad spend (ROAS) since 2016. Right Place, Perfect Time. Related: Why a Holistic SEM Approach Makes for Guaranteed Growth. Connecting Online with Offline.

Marketing 48

Marketing Magento PPC Apparel 48

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. With nearly half of all search clicks, mobile fully surpassed desktop in 2016. Desktop’s losses started leveling out last year, ending 2016 with 41% click share. Google (YOY).

PPC 60

PPC eCommerce Payments Payment Services 60

BigCommerce

NOVEMBER 28, 2017

Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. Niche PPC Strategies. This means we have excluded brands from the data set that joined BigCommerce prior to Cyber Week 2016. iPhone users spent 7.1% more during Cyber 5 than Android users. California.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Store Growers

MAY 16, 2019

Away is a US-based direct to consumer ecommerce business that sells travel luggage. In their second year of operations, 2016, the company did $12 million in sales. Away can command higher prices sells direct to consumer. So when we look at it from a PPC perspective, their domain choice was a good one. Away’s Business.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

BigCommerce

FEBRUARY 13, 2018

Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. This type of ecommerce is not consumer-facing and happens only between business entities. Consumer-to-Consumer (C2C).

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

FastSpring

FEBRUARY 20, 2019

It’s estimated that consumers in the U.S. Fraud is an increasingly prevalent issue in ecommerce; in 2016, fraud cost consumers over $16.7 Drive more click-throughs to your site using FastSpring’s optimization tools to track email marketing, banner Ads, and PPC campaign analytics. Ecommerce is big business. spent $453.46

Payment Services 79

Payment Services Payments eCommerce eCommerce Platforms 79

BigCommerce

SEPTEMBER 4, 2018

Consumer spending is up. over 2016 to $691.9 over 2016 to $138.4 over 2016 to $138.4 As more brands gear up to spend on PPC , Facebook Advertising and more – costs will go up. Post top holiday products to Facebook and Instagram to drive deep links and consumers to your site. Online sales increased 11.5%

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

eCommerce Guider

SEPTEMBER 23, 2018

In 2016, around 9% of affiliate marketers made over $50,000 each. The Consumer . The consumer is who you the marketer targets, and there are multiple channels (Instagram, Youtube, Websites, Facebook etc) open to you to target. To double down, create an email list, host a webinar and launch a PPC campaign. Happy days.

Marketing 28

Marketing Merchant Services Webinar Payment Services 28

BigCommerce

AUGUST 31, 2017

This is a balancing act between marketing and operations –– two retail departments continuing to better blend as consumer expectations demand seamless experiences. In 2016, Black Friday and Cyber Monday shifted from two days into an entire weekend of sales. This strategy empowers the consumer to be part of an ideal (e.g.

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

ROI Revolution

MARCH 2, 2021

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

AUGUST 5, 2021

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JANUARY 5, 2021

Now more than ever, it’s important for consumers and executives alike to understand the coronavirus trends that are having a major impact on society. As consumers continue to be concerned about the pandemic and social distancing protocols, they’re growing more and more to dislike standing in checkout lines. December 31 update.

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

JUNE 1, 2021

Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Marketing to consumers in a post-pandemic world. Sending the right communication to the right customers only became more important with the pandemic as brands and consumers alike struggled to adjust to a rapidly shifting marketplace.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

OCTOBER 1, 2020

Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. 9/28 update. QoQ increase.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

DECEMBER 3, 2020

Consumers still spent a record $10.8 Online consumer spend grew the most on Small Business Saturday and Sunday, which saw 30.2% Online consumer spend grew the most on Small Business Saturday and Sunday, which saw 30.2% COVID-19 has accelerated many consumers’ shifts to direct-to-consumer (DTC or D2C) brands.

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

JULY 1, 2021

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. In fact, over 45 million consumers will use BNPL this year. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. COVID-19 brings increased consumer openmindedness. The coronavirus pandemic accelerated consumers’ adoption of real-time payment options by 41% last year.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

NOVEMBER 4, 2020

Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. The coronavirus pandemic forced brands to pivot their 2020 ecommerce strategies immensely to cope with consumers’ constantly shifting behavior. 62% of consumers shop online more now than before the pandemic ( Bazaarvoice ).

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JANUARY 5, 2022

Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. Omnichannel will also continue to be key as consumers increasingly rely on a blend of online and offline shopping experiences. By 2025, ecommerce sales will surpass $1.6

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

APRIL 8, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. Casual apparel brands thrived in 2020 with consumers spending more time at home. Claim your copy! April 8 update. COVID-19’s impact on the apparel industry.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

NOVEMBER 4, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Consumers are feeling the most brunt of the impact with delayed shipping times and out-of-stock items. November 4.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

AUGUST 4, 2020

Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. According to the Toluna and Harris Interactive COVID-19 Barometer survey , 40% of consumers in the United Kingdom plan to reduce spend related to entertainment as lockdown restricitons ease. 7/29 update. 7/2 update.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

SEPTEMBER 9, 2020

consumers came from online orders. Prime Day’s proximity to Cyber 5 introduces yet another new factor to consumers’ changing holiday shopping habits in 2020. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. From 2018 to 2019, ecommerce sales grew just 12.7%.

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

JULY 2, 2020

COVID-19 has thrown the entire ecommerce landscape for a loop, with consumers’ buying behaviors seemingly changing overnight. At the same time, Prime Day is a time when consumers are eager to buy , creating increased opportunity for brands to leverage their websites and other marketplaces to drive sales. 6/30 update. 6/16 update.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

OCTOBER 7, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Latest stats: Consumer electronics + COVID-19. Globally, consumer electronics ecommerce is expected to grow to $343.34

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. With people spending more time inside their homes over the past year, redecorating and remodeling became common among many consumers.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

FEBRUARY 2, 2021

US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). 39% of US consumers say they’ve used their smartphone more during lockdown ( Twigby ). Consumers spending 1 more hour per day online in light of COVID-19. Consumer pandemic behaviors continue into 2021. Register here!

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68