Remove 2017 Remove Channel Remove Customer Loyalty Remove Omnichannel
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How Contextual Commerce Improves Customer Loyalty

Optimizely

Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. You want your buyers to have a perfectly smooth and consistent experience, no matter the channel.

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Nordstrom’s Acquisitions Show Personalization Will Continue To Be Critical For A Winning Customer Experience

RTP blog

These investments speak to Nordstrom’s commitment of providing superior service through the omnichannel and personalization capabilities these technologies bring to the table. Blending Online And Offline Nordstrom’s acquisitions further support the importance of omnichannel experiences.

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Bundling matters: why telecom companies seek an API-based commerce solution

GetElastic

In September 2017, T-Mobile announced that it would include a free Netflix subscription for family plan members. While on the surface this might seem to be just a promotion, it highlights how T-Mobile can layer on additional services into a bundle that customers actually want,” said BTIG research analyst Walter Piecyk.

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An Advanced Approach To Fraud Protection

RTP blog

While wider adoption of the EMV chip and PIN standard has reduced fraud at the point of sale, it has triggered an increase in fraud in other channels — including online and mobile — as criminals look for alternative ways to cheat the system. Javelin’s 2018 Identity Fraud Report found account takeover fraud tripled in 2017, resulting in $5.1

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What Pizza Can Teach You About Scaling a Business Without Losing That Local, Small Biz Charm

BigCommerce

We hired a CTO in 2017. How Modern Consumers Shop Across Channels. Consumers shop on their own time, in their preferred channels and compare across stores and prices. Build your omnichannel strategy for your target customer right now. . Assemble a team and recruit partners—even if it takes a long time.

Supplies 263
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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. According to Market Realist , “Nike has been using the DTC channel to make brand statements, as well as push sales of premium products. What are the advantages of selling direct-to-consumer?

B2C 170
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Self-Assessment Guide: Creating a Customer-Centric Merchandising Experience

Dynamic Action

This approach can lead to various benefits , such as increased full-price sales, optimized inventory and margins, enhanced customer profitability, and improved customer loyalty. In fact, according to a 2017 report by Deloitte, companies that prioritize customer-centricity are 60% more profitable compared to those that don’t.