Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping
Wiser
DECEMBER 6, 2018
In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers. The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In-store Sales Still Beat Online .
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