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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . In-store Sales Still Beat Online .

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9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. Here are the top sessions you absolutely need to attend at eTail East 2017. Tapping Into The Omni-Channel Nature of Today’s Consumer. August 15: eCommerce and Omni-Channel Growth Tactics.

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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. This is what multi-channel customer service aims to solve. You should be. Facebook Messenger.

Channel 402
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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

Channel 420
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Don’t Exhaust Your Email List! Find New Channels Instead

Optimizely

Brands are carelessly contributing to the staggering 269 billion emails that were sent and received each day in 2017. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Use it wisely, and only when you are really sure it is the right channel for the particular message or campaign.

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Adaptable Teams Prevail Over Mythical Retail End Times

Forrester eCommerce

In 2017 we see an actual Wikipedia page dedicated to the 'retail apocalypse'. 1] The ten confirmed bankruptcies in 2017 included the well-known retailer Payless ShoeSource. [2] 3] For starters, as of early May 2017, none of the top 100 retailers in the US went bankrupt. [4] multi-channel retail. retail apocalypse.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.