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Publishing house C.H.Beck case study: BlueWinston campaigns achieved 8,40% CTR

Blue Winston

fast creation of thousands of keywords (specific for every book) filtering products in the campaigns (e.g. There are at least two books “Kodeks karny skarbowy. Leszek Wilk, book published in 2020. Grezegorz Skowronek, book published in 2019. Komentarz” from different authors: prof.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

We are super excited to be able to give our attendees a sneak-peak at what this year’s ROI Revolution Summit 2018 has to offer! Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. ROI Revolution Summit 2018.

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6 Trends that will Define Paid Search Marketing in 2018: Part 2

ROI Revolution

In part two, we’ll tackle three more of the trends that will impact brands, retailers, and ecommerce merchants in 2018. For PPC, YouTube TrueView video and discovery ads offer a powerful platform for advertisers to create engaging, story driven content to promote brand awareness. Let’s get to it!

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

1992 Book Stacks Unlimited launches as one of the first online marketplaces for books. 1992 – Book Stacks Unlimited launches as first online book marketplace. Stack introduced Book Stacks Unlimited as an online bookstore in 1992 – three full years before Jeff Bezos introduced Amazon. 2009 Square, Inc.

eCommerce 417
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How Away Uses Google Ads (Case Study)

Store Growers

Being unable to sell the actual luggage, they created something else to sell, a book called “The Places We Return To”. They sold 1,200 books and each of them included a gift card that was redeemable when the product would launch. They turned profitable in 2017 and made $150 million in 2018 selling 500,000 suitcases.

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The Kissmetrics Guide To Keyword Research

Kissmetrics

If you were doing PPC and targeted the broad match for social media, ads would show with any searches including social or media. If you were doing PPC and targeted the exact match for social media, ads would only show if someone typed in social media but not any other variation of that phrase. Free e-books on Keyword Research.

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How to sell on Amazon – The Ultimate guide

Ecommerce Platforms

In 2018 Amazon generated an estimated $258.22 Marketing on Amazon amounts to the money you spend on your PPC campaign; there’s nothing more to it really, just optimize your listing (or pay someone $50 to do it for you), optimize your PPC ACoS (advertising cost of sale), and you’re done. 30% increase compared to 2017.