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Data-driven predictions for ecommerce marketing in 2018

Klaviyo

You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. If you feel like Facebook advertising really took off in 2017, influencers like Tracey Wallace from BigCommerce , are predicting it will skyrocket in 2018!

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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

It was also announced that this updated Google AdWords platform will become the exclusive way to manage your account by the end of 2018. The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. Still need help?

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The 10 Best Adwords Companies of 2020

Kissmetrics

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. They’ve received several honors and awards, including #1 Pay Per Click Company in the USA 2018 and 2019.

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Marketplace Madness: What’s Your Amazon Game Plan?

ChannelAdvisor

In fact, Amazon’s ad sales could increase 61% in 2018 and account for $4.5 Amazon Sponsored Products is a pay-per-click (PPC) program that can be used to promote individual listings. Your Initial Game Plan. billion in revenue. So where do you start? Your Star Players. Amazon Sponsored Products. Start small and build from there.

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15 Examples of Great Digital Food Advertisements

Kissmetrics

A simple burger on a plate can become a narrative story about your favorite sports game. Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. IHOb pic.twitter.com/evSxKV3QmT — IHOP (@IHOP) June 4, 2018.

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Common click fraud tactics and how to prevent them

GetElastic

The digital affiliates who run ads are generally paid on a pay-per-click (PPC) method. Digital ad spending reached a projected $111 billion in 2018. Blockchain technology should definitely be viewed as a potential game-changer in the mitigation of click fraud risk. Ad buys are usually conducted using a fairly opaque process.

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Episode 59 – SEO for Ecommerce with Dale Bertrand

eCommerce Evolution

Panda and Penguin updates have made it all but impossible to “game the system” and trick Google into ranking your site. Link building that works in 2018 and beyond. Mentioned in This Episode: FireandSpark – eCommerce Marketing – Boston Expert SEO and PPC. Here’s a look at the SEO topics we cover in this episode. .

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