Remove 2018 Remove Marketing Remove PPC Remove Search Marketing
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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

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6 Trends that will Define Paid Search Marketing in 2018: Part 2

ROI Revolution

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. In part two, we’ll tackle three more of the trends that will impact brands, retailers, and ecommerce merchants in 2018. The Meteoric Rise of Voice Search. Let’s get to it!

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

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February 2020 Marketing News Recap

ROI Revolution

February may be the shortest month of the year, but there was no shortage of February marketing news! This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Marketing News Highlights. The 2020 Ecommerce Paid Search Report. Published March 3, 2020.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Fueling Ecommerce Growth and Culture with Sylvane Marketing Director, Ryan Dobrin. We are super excited to be able to give our attendees a sneak-peak at what this year’s ROI Revolution Summit 2018 has to offer! Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane.

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2020 Paid Search Trends & Insights

ROI Revolution

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

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Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

It was also announced that this updated Google AdWords platform will become the exclusive way to manage your account by the end of 2018. The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. Still need help?

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