Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Wiser

DECEMBER 1, 2017

PPC advertisers are focusing more on the long-term promotion rather than just running specials on those specific two days (Cyber Monday and Black Friday). . PPC Holiday Tips for Q4 2017 & Q1 2018 . Her articles are thoroughly researched and, in general, cover topics like data, social media, PPC and ecommerce.

PPC 74

PPC Shipping Costs Apparel Social Media 74

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Ignite Visibility was named the #1 search engine marketing company in quality and customer service by Clutch.co. They’re a three-time Inc.

PPC 206

PPC SEO Multichannel Social Media 206

ROI Revolution

AUGUST 16, 2018

Fueling Ecommerce Growth and Culture with Sylvane Marketing Director, Ryan Dobrin. We are super excited to be able to give our attendees a sneak-peak at what this year’s ROI Revolution Summit 2018 has to offer! Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane.

PPC 60

PPC Events Webinar eCommerce 60

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! Marketing News Highlights. To counter the closing these large department stores Macy’s will be introducing a small format store, the first one being a 20,000 square-foot location in Dallas, TX called Market by Macy’s.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

ChannelAdvisor

SEPTEMBER 26, 2022

Back then, the offering was known as “Amazon Marketing Services” (AMS), which was exclusively for first-party (1P) vendors. In 2018, Amazon combined AMS with its campaign manager tool, rebranding it as the Amazon Advertising Console we know today. . Amazon Sponsored Display.

PPC 59

PPC Recommendation Management Marketing 59

Kissmetrics

FEBRUARY 2, 2021

In 2019, it had over 45 million buyers , a notable increase from 2018. For instance, the page might display sustainable and educational items marketed toward children, seasonal clothes or accessories, and personalized and bespoke jewelry. Selling this way makes it easier to market to your ideal customers. Brand Your Etsy Shop.

Shipping Costs 271

Shipping Costs Payment Services Shipping PPC 271

ChannelAdvisor

SEPTEMBER 27, 2022

Back then, the offering was known as “Amazon Marketing Services” (AMS), which was exclusively for first-party (1P) vendors. In 2018, Amazon combined AMS with its campaign manager tool, rebranding it as the Amazon Advertising Console we know today. . Amazon Sponsored Display.

PPC 52

PPC Recommendation Management Marketing 52

Kissmetrics

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. Without creative marketing campaigns, the food industry could be pretty dull. Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage.

Food and Beverages 186

Food and Beverages Social Media PPC Games 186

Store Growers

MAY 1, 2019

Email marketing. Source: Wolfgang KPI Report (2018). Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. Source: Wolfgang KPI Report (2018). Source: Wolfgang KPI Report (2018). Source: Wolfgang KPI Report (2018). Facebook Ads.

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

ROI Revolution

MAY 9, 2018

It was also announced that this updated Google AdWords platform will become the exclusive way to manage your account by the end of 2018. The changes to Google AdWords were based heavily on user feedback, and in reality, they are all changes that will benefit PPC advertisers in the long run. Still need help?

Games 104

Games PPC Reference Definition 104

ROI Revolution

MARCH 19, 2019

With such a high percentage, you might think the market is already saturated and the opportunity for advertisers has passed. This was quickly refuted when Collin pointed out that Amazon advertising has been growing exponentially each year ( up 117% YOY from 2018 ). Amazon advertising still has enormous growth potential. “We

Food and Beverages 60

Food and Beverages PPC Presentation Multichannel 60

ROI Revolution

JULY 27, 2022

” Since the launch of Smart Shopping in May 2018, you’ve been able to automatically pull product data from the feed that you upload (hopefully regularly!) We are already seeing positive lifts with the clients that we work with on product feed optimization and PPC advertising. to the Google Merchant Center. Source: [link].

Merchant Services 78

Merchant Services PPC Blog Information 78

Ecommerce Platforms

APRIL 1, 2019

In 2018 Amazon generated an estimated $258.22 of the online retail market and 5% of the whole (online and offline) US retail market. The market is ginormous. Massive exposure – Again this is “just a perk” of the market dominance and the sheer size of Amazon. billion in US retail e-commerce sales, marking ?

Shipping Costs 128

Shipping Costs Payments Payment Services eCommerce 128

Whisbi

DECEMBER 12, 2018

Barcelona, 12 December 2018 –- Whisbi, the conversational sales & marketing platform for enterprises, announces today that it has raised €5M. In fact, it is the fastest-growing software market and is expected to double in size by 2025.

Automotive 75

Automotive Multi-channel Telecommunications PPC 75

Optimizely

MAY 1, 2019

So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. This is exactly the market that Brandon Hendrix focuses on. This is exactly the market that Brandon Hendrix focuses on. He’s the VP of Marketing at Thras.io , a fast-growing acquirer of Amazon FBA businesses.

Marketing 284

Marketing PPC Shopify eCommerce 284

Inflow Insights

NOVEMBER 14, 2017

So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. Be sure to keep important marketing elements like emotion, personalization, and personas in mind.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Ecommerce Platforms

OCTOBER 10, 2022

The CBD market is rife with opportunities. Marketing Your Store. Still, the potential benefits below should help introduce you to the target markets involved—and what kinds of products you can sell that may potentially help people with these issues. This is a big market. Table of contents. What is CBD? Building the Store.

Merchant Services 197

Merchant Services Payment Services Payments Shopify 197

ecomdash

MAY 1, 2019

With Amazon selling their own products now, the competition is nearly impossible to beat with using Amazon’s PPC program. This new trend may result in knocking many minimum wage jobs out of the market. Their feature has yet to be released, however the team has been working on it since the beginning of 2018.

eCommerce 60

eCommerce PPC Subscription Fashion 60

Kissmetrics

MARCH 31, 2021

Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. We’ll cover what AdChoices is all about, discuss its relevance to marketers and consumers, and review the initiative’s benefits and potential drawbacks. Why Is AdChoices Important to Marketers? What is AdChoices?

PPC 221

PPC Consumer Improvements Marketing 221

BigCommerce

AUGUST 10, 2018

In April 2018, Hearst bought a minority stake in Gear Patrol , an enthusiast men’s brand focused on products and stories about the outdoors. Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. It is content and commerce at its finest.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

GetElastic

NOVEMBER 21, 2019

And, most importantly, what can we do to insulate the market against risk in the face of ever-increasing numbers of attacks? The digital affiliates who run ads are generally paid on a pay-per-click (PPC) method. Digital ad spending reached a projected $111 billion in 2018. The question we’re left to ask, though, is “why?”.

Social Media 128

Social Media PPC Technology Definition 128

GetElastic

SEPTEMBER 15, 2021

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Creating personalized product recommendations.

B2B 146

B2B eCommerce Customer SEO 146

VTNS Solutions

JANUARY 14, 2022

In the second quarter of 2018 alone, $6.3 The rising number of crypto investors has forced marketers to focus on cryptocurrency SEO. 49% of marketers believe organic search is the most profitable channel they use. Crypto SEO or PPC? The world of cryptocurrency is booming, and the numbers don’t lie.

SEO 36

SEO Cryptocurrencies PPC Blog 36

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

Inflow Insights

JANUARY 22, 2020

This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. However, this tool is specifically for finding keywords to use in PPC Google Ads (formerly Google Adwords) campaigns. Product descriptions. Panda Update.

eCommerce 189

eCommerce SEO Article Recommendation 189

eCommerce Evolution

OCTOBER 16, 2018

Link building that works in 2018 and beyond. Mentioned in This Episode: FireandSpark – eCommerce Marketing – Boston Expert SEO and PPC. While I’ve been an SEO practitioner since the early 2000s and even though OMG Commerce offers SEO services for eCommerce – I still wanted to have Dale Bertrand on to talk SEO.

SEO 40

SEO eCommerce PPC Games 40

Kissmetrics

MARCH 2, 2018

Think your marketing technology (MarTech) stack is king? Marketing departments around the world are scrambling to find the best ways to identify and engage their customers. Like a valley girl without botox, a business in 2018 without a proper stack is showing its true age. Pull yourself out of 2017. Engagement is down.

Social Media 206

Social Media Multi-channel Channel SEO 206

Kissmetrics

MARCH 16, 2018

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. More than 60% of marketers say their Facebook Ads aren’t working. What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%. Email marketing is great….

Marketing 249

Marketing Mobile PPC Games 249

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. A 2018 survey found that nearly half of companies make 50–74% of all their corporate purchases online. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 148

B2B eCommerce Payment Services SEO 148

AcquireConvert

OCTOBER 23, 2022

So, in this case, your SEO expert should be a specialist in content marketing. . If your main goal is to get instant traffic and sales through the door, you’d probably be better off finding an agency that specializes in pay-per-click (PPC) advertising with Google Ads or Facebook. USD in 2018. to $5k USD per month for SEO.

SEO 28

SEO Shopify PPC Recommendation 28

Store Growers

MAY 16, 2019

In the short time since its inception, they’ve managed to oust a 100-year-old competitor to become the market leader in the luggage space. They turned profitable in 2017 and made $150 million in 2018 selling 500,000 suitcases. Market and Revenue shares of the top US luggage brands. Away’s Business. Away is close at 5%.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Kissmetrics

JANUARY 27, 2021

Inbound marketing isn’t easy. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. It can be tricky, but at the end of the day, you need inbound marketing to grow your business. There are a few trends that will drive content marketing in 2021 and beyond. What is Inbound Marketing?

Marketing 318

Marketing SEO Blog Live Chat 318

ecomdash

MAY 16, 2019

In fact, Amazon reported that Prime Day 2018 was their biggest shopping day to date, with more than 100 million items sold in just 36 hours. Next, you have to plan your marketing budget for Prime Day. You’ll want to start marketing and advertising soon, so you need to nail down your budget now to stay on track. Ad copy changes.

Shipping Costs 64

Shipping Costs Fulfillment Events Shipping 64

ChannelAdvisor

MARCH 16, 2018

The good news is that the market is still relatively small, compared to larger advertising giants like Google and Facebook, even though it’s growing at a tremendous rate. In fact, Amazon’s ad sales could increase 61% in 2018 and account for $4.5 If you’re not paying to get your products seen, your competition certainly is.

Games 73

Games eCommerce Multichannel PPC 73