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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Maintaining Mobile Momentum.

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2020 Paid Search Trends & Insights

ROI Revolution

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 Mobile vs. Desktop: The Battle Rages On.

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The State of Paid Search & PPC Strategy

ROI Revolution

Google is by far the leading traditional search engine for paid advertising, with 85.6% of the desktop market share as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Search ad spending makes up 41% of all digital ad spending. respectively.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

A mobile phone or laptop isn’t a 1:1 substitute for the festivity of a trip to a beautiful downtown decked for the holidays, but by working closely with the writers and designers at your agency or on your clients’ teams, you can warm up the digital welcome. Searches relating to sustainable fashion increased by 75% between 2018 and 2019.

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2021 Paid Search Trends + Stats for Ecommerce Brands

ROI Revolution

That number was even more drastic for mobile revenue in particular, which surged 93% since Q2 2020. 87% of the brands and retailers we work with now run Smart Shopping – up from 6% in 2018. Mobile vs. Desktop: The Battle Continues. Mobile has dominated video in terms of views and clicks since 2019.

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New Paid Search Insights to Propel Your Q4 Domination

ROI Revolution

With data from Q1 and Q2 2018, this updated report uncovers paid search insights and opportunities for brands, retailers, and ecommerce merchants to grow digital advertising revenue through the remainder of 2018 & beyond. The Accelerated Growth of Mobile Revenue. Since Q1 2017, desktop revenue has only seen roughly 8.5%

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Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far

Sailthru

Home Depot plans to spend billions in 2018 to create an ideal omnichannel experience. What Data from the Cyber 5 Foretell for 2018. The evolution of the retail economy continues to challenge the status quo. Even online giant Amazon may be facing some uncertainties, as the growth of its Prime program appears to slow.