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February 2020 Marketing News Recap

ROI Revolution

Published March 3, 2020. February may be the shortest month of the year, but there was no shortage of February marketing news! This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Marketing News Highlights. The 2020 Ecommerce Paid Search Report.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Published January 9, 2020. Welcome to the first Bezos Bulletin of 2020! We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Trends Taking Over in 2020.

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2020 Paid Search Trends & Insights

ROI Revolution

Published February 28, 2020. Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 Get Smart [Shopping].

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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

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Planning Ahead for Your 2021 Digital Marketing Plan

ROI Revolution

Published November 9, 2020. Your yearly marketing planning will look a little different, with 2020 being the year of uncertainty, the pandemic not yet over , and unforeseeable Cyber Week performance still a few weeks away. Evaluate Your 2020 Performance YTD. paid search, social media, email, organic, etc.).

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Google’s Free Listings: A Year in Review

ROI Revolution

In late April 2020, Google announced the expansion of the Surfaces across Google program in an effort to grow free organic traffic to advertisers’ sites. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Published August 24, 2021. Free Listings: 539 million.

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2021 Paid Search Trends + Stats for Ecommerce Brands

ROI Revolution

The unexpected onset of COVID-19 brought unparalleled growth for paid search revenue and spend in 2020, obliterating all previous projections and turning the world upside down for digital advertisers. Q2 2020 brought a 101.3% That number was even more drastic for mobile revenue in particular, which surged 93% since Q2 2020.