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Casper Partners with Nordstrom as Part of Multichannel Strategy

Retail TouchPoints

Casper’s strategic expansion of its retail partnerships has driven a nearly 90% increase in revenue from this channel in the six months ended June 30, 2020 compared to the same period in the prior year.

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AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels. Now, the company has more time to focus on critical areas and plans for growth instead of managing tedious details of its multichannel campaigns. . “If

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AJ Tack Hands the Reins to ChannelAdvisor for More Effective Multichannel Marketing

ChannelAdvisor

When father-daughter team Michael Farrell and Maddie Roeber purchased the business in May 2020, they recognized its digital presence could be expanded to fully compete across channels. Now, the company has more time to focus on critical areas and plans for growth instead of managing tedious details of its multichannel campaigns. . “If

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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

During the recent holiday season, most countries have experienced a second wave of the pandemic, and it was crunch time for retailers that aimed to win back profits lost and capitalize on the largest trends that defined 2020: Challenge 1: Slow Economic Growth. The use of conversational commerce on messaging platforms has accelerated in 2020.

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Multichannel Selling: The Key to Success in eCommerce

Algopix

Given that there are so many opportunities in eCommerce environments one would expect that retailers are able to direct their efforts towards capturing this multichannel demand. Why Multichannel Selling Strategy? Multichannel seems to be a big thing, but what exactly are the reasons for this? Multichannel Selling, the RIGHT way.

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Year in Review: The Most-Watched Webinars of 2020

ChannelAdvisor

So far, we’ve compiled the top five blog posts of 2020 and shared the year’s most-clicked resources. If you missed any of the webinars this year or want to take a second look to get prepared for the year ahead, here are the top five webinars of 2020: #5: [Adweek] Your Customers are Everywhere: Will Your Brand Be There to Meet Them?

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2020 Paid Search Trends & Insights

ROI Revolution

Published February 28, 2020. In 2020, it will be more important than ever to optimize your feed data with optimized content and improve Merchant Center data quality to get the most out of every placement you may be eligible for. Multichannel Is Mandatory. billion in ad revenue this year ( source ). Get Smart [Shopping].